Director, Paid Media

Equinix
United States, Illinois, Chicago
311 South Wacker Drive (Show on map)
Dec 03, 2024
Who are we? Equinix is the world's digital infrastructure company, operating over 260data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals. A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions.We embrace diversity in thought and contribution and are committed to providingan equitable work environment that is foundational to our core values as a company and is vital to our success. Director, Paid Media Job Summary Leads the Digital Marketing function and directs a multi-discipline management team that is responsible for driving the right audience to Equinix digital properties and converting prospects into the lead funnel through a defined user journey and experience. Responsibilities Lead global media strategy and planning across various platforms, including paid search, social, display and digital advertising to drive brand awareness, lead generation and customer acquisition for both Enterprise and Mid-Market segments Drive acquisitions and upsell campaigns, optimizing across all stages of the user journey and delivering predictable, reliable ROI from marketing investment to drive growth Own and manage the paid media budgets, ensuring efficient allocation of resources across channels. Monitor performance and continuously optimize campaigns for maximum ROI Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns, providing regular reporting and insights to senior leadership on KPIS and campaign outcomes Monitor industry trends platform changes and new ad technologies to keep company ahead of competitors and ensure campaigns are utilizing the latest best practices and innovations in paid media Qualifications 12-15+ years experience in managing paid media media campaigns in B2B technology companies, with a strong background in paid search, social and display advertising with a focus on lead gen and customer acquisition for both Enterprise and Mid Market 7-8 years experience leading a team of media strategists and planners Very skilled at analyzing campaign data, identify trends, and make data-driven decisions to optimize performance and drive business results. Proficiency with analytics tools Ability to communicate complex performance data and marketing strategies effectively to stakeholders at all levels, including senior leadership Extensive experience of planning and executing global, regional and localized campaigns at scale; skilled in applying audience insights, segmentation, persona targeting and integrating propensity models The United States targeted pay range for this position in the following location is / locations are: San Francisco, CA / Bay Area: $160,000 to $273,000 per year California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $153,000 to $261,000 per year Colorado, Nevada, Rhode Island: $139,000 to $237,000 per year Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training. This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position. As an employee, you become important to Equinix's success. Details about our company benefits can be found at the following link: USA Benefits eBook Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. The United States targeted pay range for this position in the following location is / locations are: San Francisco, CA / Bay Area: $160,000 to $273,000 per year California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $153,000 to $261,000 per year Colorado, Nevada, Rhode Island: $139,000 to $237,000 per year Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training. This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position. As an employee, you become important to Equinix's success. Details about our company benefits can be found at the following link: USA Benefits eBook