Digital Marketing Data Operations Manager

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.

Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.

Position Description

We are seeking a results-driven Digital Marketing Data Operations Manager with a proven record of leading data-driven initiatives to support our digital marketing transformation. In this role, you will manage the implementation of our marketing data strategy, ensuring effective measurement of our digital marketing performance. You will oversee the implementation of our marketing data architecture, governing in-platform data to ensure compliance with our internal data standards and taxonomy.

Additionally, you will also partner with our marketing channels teams to execute our tag strategy and management systems, facilitating campaign reporting and insights. You will also be responsible for delivering self-service marketing analytics, along with regular reporting and insights, while driving efficiency in building data quality and standardization for ongoing, high-quality insights and reporting. The ideal candidate will have a passion for data and insights, with the ability to tell compelling stories through data. We are looking for a hardworking, detail-oriented, and collaborative professional who is eager to be part of an exciting and growth-oriented team.

Location

New York, NY

About You

If the following qualities resonate with you, we encourage you to apply for this exciting opportunity. At PIMCO, we offer a dynamic work environment where you will have the chance to make a meaningful impact:

• Exceptional Organizational Skills and Resourcefulness: You excel in managing multiple projects with your outstanding organizational and project management abilities. Your critical thinking skills enable you to solve complex problems creatively and resourcefully. Self-motivated, you are committed to excellence, demonstrating attention to detail, and possess strong interpersonal and communication skills.

• Adaptability and Collaboration: You thrive in dynamic, fast-paced environments, adept at navigating shifting priorities and ambiguity. Collaboration is key to your approach, as you build positive relationships and work effectively across diverse teams. Your emotional intelligence, adaptability, and resilience equip you to manage unstructured processes and demanding responsibilities successfully.

• Integrity and Continuous Learning: Your actions reflect high ethical standards, integrity, and sound judgment, earning you credibility and trust. An intellectually curious individual, you enjoy digging into the "how and why" and are dedicated to professional development and staying abreast of industry trends. You contribute positively to the work environment and organizational culture, aligning with PIMCO's core values of Collaboration, Openness, Responsibility, and Excellence.

Responsibilities

The key responsibilities include, but are not limited to:

• Act as a subject matter expert for marketing-related data, leveraging insights to make impactful data-driven decisions that optimize marketing effectiveness and drive business growth.

• Manage the implementation of our MarTech strategy across multiple marketing channels, including web analytics, marketing automation, paid and organic media, and events:

  • Deploy marketing tags to streamline the collection of data and to categorize and organize data across MarTech.

  • Design the tag strategy process and data model for organizing, storing, governing, standardizing, and processing marketing data for analytics reporting and performance insights.

• Lead the effort for global data tracking taxonomy:

  • Ensure consistent data classification and taxonomy across MarTech platforms for interoperability.

• Lead global data integrity:

  • Govern our data taxonomy and naming conventions.

  • Design and develop comprehensive data governance system to ensure accuracy and confidence in marketing data.

• Remain informed about emerging trends and technologies and sharing insights with the broader digital marketing team.

Position Requirements

• Minimum of a bachelor's degree required.

• Minimum of 7 years in digital marketing data operations, including expertise in MarTech platforms, CRM systems, marketing automation tools, and data analytics software.

• Strong analytical skills with a proven ability to interpret marketing data, analyze performance metrics, derive actionable insights, and develop strategies for execution. Ability to distill complex insights into clear, actionable steps for the business.

• In-depth understanding of marketing platforms and tools, including Google Analytics, Marketo, Google Marketing Platform, and Google Tag Manager, along with familiarity with ad-serving platforms.

• Demonstrated technical proficiency in utilizing marketing platforms to extract valuable data and insights, and experience in establishing and implementing a marketing data strategy, including the strategic design and setup of tags for accurate data collection.

• Proven experience in developing and implementing data governance frameworks and practices to ensure data integrity, accuracy, and compliance across marketing data systems.

• Ability to build trust with stakeholders and proactively collaborate with marketing teams to design a repeatable framework for tracking top-of-funnel web metrics. Familiarity with data engineering principles and the ability to work with data teams to manage and structure marketing data effectively for reporting purposes.

• Extremely detail-oriented with a high level of discipline and proven experience in creating successful workflows, governance, and standardization.

• Excellent presentation and communication skills, with the ability to manage multiple cross-functional projects simultaneously, while maintaining a strategic perspective and identifying opportunities based on both current and future needs.

Equal Employment Opportunity and Affirmative Action Statement

PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws.

Applicants with Disabilities

PIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at 949-720-7744 and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days.