Lead Analyst, Lifecycle Marketing

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Join Adobe's Growth Marketing and Insights (GMI) team as a seasoned professional in Integrated Marketing Analytics. We are looking for a visionary who can lead and innovate in the field of Lifecycle Marketing Analytics. The ideal candidate for this position is a thought leader with a proven track record working with Lifecycle Marketing (LCM) team in improving channel performance using advanced measurement techniques. This role requires a strategic thinker who can differentiate LCM from paid media channels and drive innovative approaches. This role will play a crucial part in enhancing customer acquisition and engagement and driving revenue growth. Proficiency in data analytics platforms, understanding of machine learning models, and working knowledge of Lifecyle marketing is required. We are looking for someone who thrives in a collaborative, fast-paced environment and is passionate about driving change.

What You'll Do

• Work on groundbreaking data science and analytics problems to help answer key questions, such as how to measure the incremental value driven from an email campaign and what tools are required to optimize email campaigns
• Collaborate with Lifecycle Marketers and leadership to shape business strategy informed by analytical insights
• Proactively identify and lead improvements to the LCM analytics ecosystem and develop a roadmap for LCM Analytics, aligned with organizational objectives
• Bring structure to problems and decompose them into scalable solutions that drive measurable business impact
• Conduct ad-hoc analytical deep dives on complex data, and present findings to stakeholders in a way that drives impact and decision-making.
• Lead performance reviews, manage, and own all aspects of insights and reporting

What You Need to Succeed

• Outstanding problem-solving abilities and comfort navigating and working effectively in uncertain environments
• Excellent oral and written communication skills
• Intellectual curiosity, flexibility, and high attention to detail
• 10+ years of experience across Prescriptive, Descriptive, and Predictive Analytics, including 3+ years specifically in LCM analytics
• Expertise in analytics tools like SQL, R, or Python, and understanding of machine learning tools and techniques is a must
• Experience developing and working on larger-scale analytics/big data implementations
• Track record of consistent delivery and execution

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

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