Digital Marketing Specialist

We are a psychiatric healthcare system, dedicated to providing mental healthcare for all, with seven locations in the Minneapolis/St. Paul metro area, and two additional sites located in Rochester and Mankato. With a robust benefits package, career advancement opportunities, and great workplace culture, we value our employees and the work they do each day for our patients and families. Our services span the full continuum of care for patients, with a variety of roles and opportunities for job-seekers looking for more than a job, but a place where you can grow in your career.

The Digital Marketing Specialist helps support global marketing efforts and execute digital campaigns that promote designated business units. This role is responsible for coordinating organic and paid digital marketing opportunities, implementing digital strategies, analyzing data, and reporting on performance as guided by the Marketing leadership. This role should be confident deploying digital marketing initiatives across social platforms (including Facebook, Instagram, LinkedIn, etc.), referring websites (including Psychology Today, Yelp, etc.), the company website (including SEO and data management), and marketing automation tools.

Essential Duties:

• Work in partnership with Marketing leadership to implement digital strategies, advertising and email marketing campaigns, and more to promote the company and designated business units to prospective clients, referral sources, peer organizations, and career seekers.
• Proactively implement strategies to segment, grow, and maintain target audiences.
• Report on key performance metrics for all digital channels.
• Monitor organic website performance, and support team in implementing SEO best practices to increase engagement and optimize content.
• Coordinate with Marketing leadership to develop and implement a website strategy that is in alignment with the company goals, audience needs, and industry standards.
• Manage company website and implement updates to ensure it is relevant and timely, including performing monthly website audits for all company properties to ensure optimal functionality and address areas of opportunity.
• Proactively audit internal and external digital platforms to ensure designated business unit content continues to evolve and is current what is occurring within our industry.
• Coordinate with the Marketing leadership and the team to develop and deploy collateral for social media and content marketing.
• Manage and update all internal files as well as collateral on the website.
• Coordinate with Marketing leadership and other team members to support in developing and deploying regular email communications using marketing automation tools, ensuring integrity and reporting on all campaigns.
• Manage all projects within time limits and on budget.
• Perform other duties as assigned.

Education and Experience Requirements:

• • Bachelor's degree required in communications, business, public relations, digital marketing implementation, or related field or direct equivalent experience required.
  • Minimum two (2) years of experience in Communications, Marketing, or related field with a strong sense of branding, messaging, content proliferation, and a keen eye for detail required.
  • Experience in tactical SEO and on-site optimization desired.
  • Knowledge of WordPress website platforms, website hosting, and website maintenance (WordPress, Sharepoint, SEO Surfer, SEMrush, Eloqua, etc.) preferred. Development skills are a plus.
  • Knowledge of paid social channels and data analytics tools (such as Google Analytics, Google Tag Manager, Looker Studio, Google Data Studio, etc.)
  • Knowledge of all Microsoft Office products.
  • Understanding of Adobe suite, and design skills preferred.

Pay range for this position is $55,000 to $72,000 depending on education and experience.

Benefit options include:

• Medical/Dental/Vision
• Company paid life insurance
• Paid time off including sick time
• Voluntary Short term and long-term disability
• 401K with company match
• Flexible spending accounts
• Tuition Reimbursement
• Student Loan Repayment

Newport Healthcare is an Equal Opportunity Employer.

Newport Healthcare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by federal, state, or local laws.

Newport Healthcare is committed to ensuring equal employment opportunity, including providing reasonable accommodations to individuals with a disability. Applicants with a physical or mental disability who require a reasonable accommodation for any part of the application or hiring process please email accommodations@newportacademy.com for assistance.

For more information on Equal Opportunity, please click here Equal Employment Opportunity Posters