CRO Web Content Marketer

About Commvault

Commvault (NASDAQ: CVLT) is the gold standard in cyber resilience. The company empowers customers to uncover, take action, and rapidly recover from cyberattacks - keeping data safe and businesses resilient. The company's unique AI-powered platform combines best-in-class data protection, exceptional data security, advanced data intelligence, and lightning-fast recovery across any workload or cloud at the lowest TCO. For over 25 years, more than 100,000 organizations and a vast partner ecosystem have relied on Commvault to reduce risks, improve governance, and do more with data.

JOB DESCRIPTION:

We seek a talented and data-driven Senior CRO Web Content Specialist with 3-5 years of experience to join our marketing team. In this role, you will play a critical part in creating and optimizing high-converting content that drives lead generation, improves user engagement, and supports cloud-native and cloud-first audiences. You will work closely with the CRO and marketing teams to align content strategies with conversion goals, leveraging data to refine and enhance performance.

What you'll do...

Content Development for Conversion:

• Create and optimize content assets such as landing pages, email copy, blog posts, and gated content to drive conversions and improve lead quality.
• Develop targeted content strategies tailored to cloud-native and cloud-first audiences.
• Collaborate with design and development teams to produce visually compelling and high-performing content.
• Ensure content aligns with the target audience's needs, pain points, and journey stages.
• Create and optimize email nurture campaigns that support the customer journey, accelerate conversion, and improve lead quality for sales.

A/B Testing and Optimization:

• Design and execute A/B and multivariate tests for content elements, including headlines, CTAs, and page layouts.
• Use data and analytics to iterate and refine content for maximum conversion performance.

Audience Segmentation and Personalization:

• Develop content tailored to specific audience segments and personas, focusing on cloud-first and cloud-native user needs.
• Implement personalization strategies to improve engagement and conversion rates.

Trial Content Optimization:

• Develop and refine content designed to support trial users, emphasizing features and benefits that drive adoption and trial completion.
• Collaborate with the CRO and product teams to optimize trial flows and content touchpoints.
• Partner with marketing and sales teams to optimize nurtures for trial engagement and completion goals.

Data-Driven Decision Making:

• Analyze content performance metrics such as click-through rates, form fills, and bounce rates.
• Use insights to identify optimization opportunities and present recommendations to stakeholders.

Collaboration and Strategy Alignment:

• Work closely with CRO, UX, product, and marketing teams to ensure content supports overall optimization goals.
• Align content initiatives with broader marketing campaigns and sales objectives.

SEO Integration:

• Optimize content for search engines to ensure it attracts high-quality traffic.
• Stay updated on SEO best practices and incorporate them into content strategies.

Who you are...

• 3-5 years of experience in content marketing, digital marketing, or CRO.
• Proven track record of creating high-converting content that drives measurable results.
• Strong analytical skills with experience using tools like Google Analytics, Hotjar, or similar platforms.
• Familiarity with A/B testing tools (e.g., Optimizely, VWO) and marketing automation platforms (e.g., HubSpot, Marketo).
• Knowledge of SEO best practices and tools such as SEMrush or Ahrefs.
• Excellent writing and communication skills, with an ability to adapt tone and style for different audiences.
• Basic understanding of HTML, CSS, or CMS platforms (e.g., WordPress) is a plus.

Meet the Hiring Manager: Kyra Garcia, Manager CRO Growth Marketing

#LI-JD1

Ready to #makeyourmark at Commvault? Apply now!

Thank you for your interest in Commvault. Total compensation for this role is market competitive, and within the below base salary range:

We're proud to offer competitive benefits that care for you and your family through our 401K plan, health benefits (including medical, dental, and vision available for families and domestic partners), and pet insurance for your furry family members. You can also find the details of our U.S. benefits by visiting benefits.commvault.com.

Commvault is an equal opportunity workplace and is an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status and we will not discriminate against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we work.

Commvault's goal is to make interviewing inclusive and accessible to all candidates and employees. If you have a disability or special need that requires accommodation to participate in the interview process or apply for a position at Commvault, please email accommodations@commvault.com For any inquiries not related to an accommodation please reach out to wwrecruitingteam@commvault.com.

For our Candidates to prioritize your security:

Commvault has been made aware of email and/or text correspondence scams that falsely state that the senders are from the Commvault HR team and/or a member of our leadership team. The scammers even conduct false interviews via email or text and then request personal information (name, address, birthdate, social security number, etc.) when returning the signed offer letter. Please note that Commvault does not conduct interviews by email or text, and we will never ask you to submit a W4 via email orprior to your first day of employment.

If you think you have been targeted in this recruiting scam, please reach out to us at wwrecruitingteam@commvault.com. You can also find more tips about job scams and how to avoid them on the FTC's website.