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Sr Director, Customer Marketing - BioPharma Services

Quest Diagnostics Incorporated
United States, New Jersey, Secaucus
500 Plaza Drive (Show on map)
Jun 13, 2025

The Senior Director, Customer Marketing will develop and articulate an insights-driven marketing strategy for the BioPharma Services portfolio to drive business growth. S/He will oversee development of specific short and long-term Marketing Plans that align with business growth based upon market insights derived from market research, competitive analysis and ongoing market trends within the US


  • Oversee development of marketing strategy for services, solutions and targeted customer channels within our BioPharma Services business
  • Identify, track and communicate critical trends for Quest across markets, industries and competitors
  • Serve on Customer Leadership Team, contributing to the broader strategic decisions about commercial business
  • Generate customer insights into demand barriers, call points and trends to support customer interactions and drive business priorities
  • Liaise with other functional leaders to guide a unified approach to the customer that meets market demands
  • Drive alignment between national/ business priorities (e.g. program models, key messages, templates) and regional/local needs
  • Manage marketing spend on programs and use spend effectiveness measurement to improve programs and resource allocation
  • Ensure tight coordination with commercial, Clinical Solutions and other business teams
  • Create portfolio selling strategy and related materials, based on customer need (Key connection point: Product Marketing)
  • 7+ years healthcare industry experience preferred; Minimum 12+ years success in a marketing role;
  • Experience leading high performing teams and building strong team cultures
  • Up to 50% business travel required
  • Ability to lead diverse, cross functional teams and in a matrix environment
  • Ability to serve on Executive Leadership Team of business line (e.g. customer segment, region, etc.)
  • Excellent project leadership skills to hold team members accountable for delivery on goals and expectations
  • Superior communication skills including ability to deliver formal business presentations to executive leadership
  • Superior strategic thinking and analytical skills to synthesize market/customer insights to identify business opportunities and paths to overcome business challenges
  • Strong capabilities in leading others to analyze data and demonstrate quantifiable opportunities or results

Competencies

  • Creativity; Decision Quality; Dealing with Ambiguity; Perspective; Strategic Agility
  • Priority Setting; Planning; Directing Others; Delegation
  • Command; Managerial Courage; Conflict Management; Confronting Direct Reports; Hiring and Staffing
  • Perseverance; Action-Oriented; Drive for Results
  • Presentation Skills; Comfort around higher management; Political Savvy
  • Customer Focus; Motivating Others; Negotiating; Composure; Dealing with Paradox; Building Effective Teams

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.

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