Director, Digital Strategy and Analytics

First National Bank of Omaha
vision insurance, tuition assistance, 401(k)
United States, Nebraska, Omaha
Apr 11, 2025
At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success. Our Modern, Flexible Workplace: We believe in a Modern, Flexible Workplace, and we are continuously exploring advancements in technology and office environments to make it easier to work from anywhere at any time, allowing for more flexibility in where and how you work. We know that choice and flexibility are important to you. We also recognize that flexible and remote positions can become opportunities for military partners, caregivers, and individuals with disabilities to thrive at our company. We invite you to consider what a Modern, Flexible Workplace can mean for you! It is anticipated that an incumbent in this role will work onsite for three (3) or more days a week and will have a dedicated workspace when working onsite. Work location is subject to change based on business needs. Summary of the Job: As Director of Digital Strategy & Analytics within the FNBO Marketing team, you oversee the conception, prioritization, implementation and analysis of the work involving FNBO digital marketing efforts. This strategic leadership role requires a deep understanding of digital marketing trends, analytics, automation, and multichannel campaigns who can identify actionable insights and develop highly relevant digital marketing strategies for the business. The Director of Digital Strategy & Analytics thrives on innovating data-driven, digital marketing solutions while collaborating with business leaders and teams across the enterprise to identify opportunities for digitally focused growth and leverage cross-functional teams to carry through these strategies. Responsible for setting the plan for the digital landscape and driving execution of high-impact campaigns that move the business forward. Work will be accomplished both through internal and external resources. About This Role: Who you are: You bring leadership experience, an advanced understanding of the digital marketing ecosystem, and the ability to manage large-scale, complex initiatives while fostering innovation and optimizing digital marketing efforts across the organization. You thrive in a role demanding fast- paced analysis and innovation, cross-functional collaboration, creative solutioning, and enterprise-level thinking. You love to learn. You embrace variety and challenge and are able to partner across business lines to develop new ways of working within existing structures and regulation. You have a demonstrated ability to analyze data and objectives, manage multiple, large-scale initiatives, communicate with impact, analyze outcomes, integrate learnings, and pivot as needed throughout the process. You are passionate about the customer, doing what's right, and delivering value. Responsibilities: Lead and manage the digital media strategy, budgeting, and measurement for FNBO Brand and Banking Division ensuring alignment with overall business goals, customer-centric objectives, and enterprise-level initiatives. Build the long-term vision and business cases for digital marketing innovations (which may include automation, personalization, and advanced attribution modeling) or enhancement of systems, tools, data, or design to meet given or expanding objectives. Develop and execute a comprehensive SEO strategy, focusing on on-page, off-page, and technical SEO best practices to improve organic visibility and traffic. Oversee data collection, analysis, and reporting across all digital channels. Develop performance dashboards and communicate a clear link between marketing activities and business results. Regularly track and report on the digital marketing ROI, making recommendations to improve performance based on insights and changing market conditions aligned to business goals. Work closely with senior leadership, stakeholders, and department heads to prioritize digital initiatives, optimize resources, and drive the digital transformation agenda. Drive the use and advancement of marketing analytics to assess campaign effectiveness and continuously refine strategies for campaign efforts. Manage and ensure compliance with regulatory and legal requirements for all efforts, staying in front of all privacy and customer data regulations. Identify, evaluate, and manage relationships with external vendors and agencies, ensuring long-term partnerships that drive performance. Report to executive leadership on digital marketing initiatives, providing both strategic and competitive insights and tactical recommendations for optimization. Oversee the continuous refinement of marketing performance metrics, working to streamline reporting processes and improve campaign visibility. Evaluate, present, and execute process and workflow adjustments for automation, simplification, or enhancement Continuous Learning and Innovation: Stay ahead of digital marketing trends, emerging technologies, SEO and industry best practices to implement innovative marketing solutions. Lead or assist with other marketing-driven projects, as assigned. The Ideal Candidate for This Role: Required Qualifications: Bachelor's degree in Marketing, Business, Data Analytics, or a related field. 7+ years of experience in digital marketing, SEO, and data analytics. Expertise in SEO, digital media channels and analytics platforms (Google Analytics, Adobe Analytics). Experience with attribution model development and budget planning Firm understanding of digital technology stacks and the ability to lead initiatives Strong understanding of paid media strategies and audience segmentation. Proven leadership and team collaboration experience. Strong analytical mindset with a results-driven approach. Excellent written and verbal communication Ability to expand knowledge and learn new skills or technologies Self-motivated, collaborative, organized, able to work independently Desired Qualifications: Certified Financial Marketing Professional certification, 5+ years of related experience, or Master's degree in a related field Experience with CRM & marketing automation (preferably Salesforce Sales/Service Clouds, Marketing Cloud, Adobe Analytics, Datorama) Compensation: Compensation range (base pay): $95,857.00-$162,957.00 This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. Benefits Overview: We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs: Medical, Dental, Vision Insurance 401k, With Matching Contributions Time Off Programs Health Savings Account (HSA)/Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short-Term/Long-Term Disability Insurance Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/. For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message. Job number: R-20250373 Equal Opportunity & Belonging: FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves-no matter their role or where they are in their journey. Learn more here. FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity. Click here to download 'EEO is The Law' Self-Print Poster Click here to download 'EEO is The Law' Supplement for Federal Contractors Click here to download 'EEO is The Law' GINA Supplement FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants) Application Deadline: All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.