Business Analytics Strategist

ESRI
$140,546-$142,000 USD
life insurance, vacation time, paid holidays, 401(k)
United States, California, Redlands
380 New York Street (Show on map)
Apr 15, 2025
Overview Responsibilities Work with internal stakeholders to build targeted audience segments and create profiling for email, direct mail, digital advertising, and outbound calling campaigns using Pardot, Adobe Audience Manager, and Adobe Analytics Work with cross departmental stakeholders for process visualization Extract and summarize customer and product data by performing data pull requests using Excel and SQL Use text mining on email data and identify marketing content by analyzing performance metrics like open, click rates and unsubscribe to provide insights regarding content consisting of subject lines, newsletter copies and personalized messages for the appropriate target audiences Improve data quality by processing data, creating mappings and automated applications through Informatica Data Quality to clean, standardize and enrich customer data, converting unmarketable audiences into marketable prospects Build reports using Power BI, Excel and Adobe Analytics, and present findings to provide actionable insights to support the business strategy behind marketing and sales initiatives Create workflows for project and task management in Workfront Implement integration techniques to translate location analytics into standard processes via dashboard and data segmentation using ArcGIS Online and Pardot Requirements Bachelor's degree in Computer Science, GIS, or a related field of study Five (5) years of experience in the job offered or related occupation in which the required experience was gained In lieu of a Bachelor's degree in Computer Science, GIS, or a related field of study and Five (5) years of experience, the employer will also accept a Master's degree in Computer Science, GIS, or a related field of study AND Two (2) years of experience in the job offered or related occupation in which the required experience was gained Applicants must also have experience with the following: Power BI; Improving processes and workflows using templates and projects in Workfront; Demandbase Analytics, Journeys, and Orchestration; Informatica Developer, with ability to create physical data objects (including reference tables), mapplets, transformations and mappings; and Satori BulkMailer, understanding of direct mail process including address validation, move updates and deduplication Recommended Qualifications #LI-DNI #DNI Total Rewards Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the base salary range is $140,546 — $142,000 USD The Company At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here. If you don't meet all of the preferred qualifications for this position, we encourage you to still apply! Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address. Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.