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Sales Executive

HANYS - Healthcare Association of New York State
medical insurance, retirement plan
United States, New York, Rensselaer
1 Empire Drive (Show on map)
Jun 13, 2025

Title
Sales Executive

EOE Statement
As an Equal Opportunity / Affirmative Action Employer, It is the Healthcare Association of New York State ("HANYS")'s policy to not discriminate against any employee or applicant for employment because of their race, color, religion, sex, or national origin or because they are an individual with a disability or disabled veteran, Armed Forces service medal veteran, recently separated veteran, or active duty wartime or campaign badge veteran, hereinafter referred collectively as "protected veterans," or any other characteristics protected under applicable law. It is also HANYS' policy to take affirmative action to employ and to advance in employment, all persons regardless of their status as individuals with disabilities or protected veterans, and to base all employment decisions only on valid job
requirements. This policy shall apply to all employment actions, including but not limited to recruitment,
hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay, or other forms of
compensation and selection for training, including apprenticeship, at all levels of employment.

Position
Sales Executive

Division
TruePlan Benefit and Retirement Advisors

Description

The Healthcare Association of New York State (HANYS) is seeking a Sales Executive within its subsidiary company, TruePlan Benefit and Retirement Advisors (TruePlan). TruePlan is an industry leader in employee benefits and retirement plan consulting. TruePlan delivers tangible business results to finance and human resource leaders, enabling them to enhance plan offerings while remaining competitive and reducing overall plan costs. Reporting to the President of TruePlan this position will be responsible for new business development of our group employee benefits services through prospecting, networking and engagement with groups inside and outside the HANYS membership. The position holder will also be responsible in creating sales opportunities/revenue growth by communicating the full spectrum of products and services offered by TruePlan, such as group medical insurance, dental, disability, life/AD&D, and a variety of voluntary / ancillary products.

This position will be based in our office in Rensselaer, NY with a hybrid work environment considered. The salary for this position is between $70,000 and $75,000 annually in addition to an annual sales incentive of up to 25% of gross reoccurring revenue and 10% of gross non-reoccurring revenue based on certain performance metrics. Pay rate offered will be based on the successful candidate's relevant experience, knowledge, skills, and abilities and in consideration of internal equity.

Key responsibilities include but are not limited to:



  • Prospects for new business opportunities for our employee benefit services that establishes an TruePlan presence/identity through networking, client events, seminars, conferences and other center-of-influence opportunities.
  • Creates and implements sales strategies to facilitate positive business relationships that lead to the successful acquisition of new business and revenue growth.
  • Extensive understanding of the prospects' benefit program and financial goals, as it relates to all of the employee benefit TruePlan product/service offerings, including group medical insurance, dental, disability, life/AD&D, and a variety of voluntary / ancillary products.
  • Preferred knowledge and experience prospecting to hospitals and healthcare systems in New York State, in addition to other industries.
  • Lends a focus to larger group prospects as well as community-rated prospects.
  • Partners with nationally branded brokers who have agreed to co-pursue larger prospects.
  • Manages sales process and introduction of Account Management team to ensure the prospect's needs are being met, culminating in a successful sale.
  • Consultative approach in developing sales opportunities and fostering creative solutions.
  • Develops individual business plan, outlining strategies and action steps to be undertaken, to meet annual sales/business goals.
  • Participates in panel discussions, webinars and other opportunities to showcase industry expertise and thought leadership.
  • Resource to other team members for business development, sales/retention strategies and revenue growth opportunities.
  • Achieves targeted revenue goals based on TruePlan's overall business plan.
  • Committed to ongoing professional development, to maintain current and thorough understanding of products, services, and overall industry knowledge.
  • Collaboration across internal teams and resources to facilitate awareness and identify sales opportunities.
  • Utilizes sales tracking system to record daily activity and shares information with sales/service team and senior management
  • Partners with marketing team on various initiatives to grow the brand.
  • Working closely with the Employee Benefits Services team on product offerings.


Qualifications:



  • Bachelor's degree preferred with at least 5 -10 years of successful relevant medical/ancillary insurance sales required. An equivalent combination of education and experience sufficient to satisfactorily perform the duties of the job may be substituted.
  • Experience working in a consultative capacity with C-Suite Executives and Key Decision Makers.
  • Ability to manage large, complex and high visibility accounts.
  • Excellent communication, analytical, listening and presentation skills.
  • Must hold a current New York State Life and Health license. A Property & Casualty license is preferred.
  • Must be able to work as part of a team as well as independently with efficiency and flexibility
  • Must be a self-starter who is motivated, enthusiastic, and has exceptional relationship building skills
  • Travel within New York State and occasional overnight stays.



Position Requirements

About the Organization
HANYS is the only statewide hospital and continuing care association in New York. We are located near Albany and represent 500 not-for-profit and public hospitals, nursing homes, and other healthcare organizations. Our members are not only the largest providers of inpatient and outpatient care, and essential providers of primary care, they are among the largest employers in many communities.

We harness the power of a unified statewide membership and collaborate with regional, state, and national associations. HANYS advocates before Congress, the Governor's office, the State Legislature, and state and federal agencies. We also provide education, data analytics, quality improvement initiatives, and operational assistance to help our members navigate the complexities of healthcare reform, and achieve the 'Triple Aim' of better care, better health, and lower costs.

This position is currently accepting applications.

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