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VP, Advertising Sales

Crain Communications
retirement plan, remote work
United States, Minnesota
Jun 12, 2025
Description

Vice President, Advertising Sales - Automotive News

Location: Detroit, MI | New York, NY | Hybrid
Reports to: SVP, Strategy & Operations

Automotive News, a Crain Family brand, is seeking a dynamic and strategic Vice President of Advertising Sales to lead revenue growth across our client portfolio. This high-impact leadership role requires a visionary executive who understands the evolving media landscape, can elevate team performance and drive integrated advertising solutions across digital, print, custom content and live events.

This is more than a sales leadership role-it's about shaping the future of B2B media monetization. The VP will be responsible for building and executing a forward-thinking sales strategy, mentoring high-performing sellers and collaborating with top-tier clients and internal stakeholders to deliver innovative, audience-first advertising solutions.

Key Responsibilities:

  • Develop and execute a national and regional advertising sales strategy, overseeing a team primarily based in Detroit with accounts globally.
  • Lead a high-performing sales organization to drive revenue across digital, print, branded content, sponsorships and live/virtual events.
  • Oversee revenue forecasting, performance tracking and sales operations while ensuring strong CRM adoption and pipeline management.
  • Drive faster sales execution by improving internal processes, pipeline velocity and team agility.
  • Represent Automotive News and Crain Communications at major industry events and maintain an active presence in top client engagements and negotiations.
  • Support sales team in expanding and diversifying client relationships, focusing on both key account growth and new business development.
  • Partner with editorial, product and marketing teams to create compelling, audience-driven advertising solutions.
  • Use data-driven insights to inform sales strategy, identify emerging opportunities and shape go-to-market initiatives.
  • Drive innovation in media sales, staying ahead of industry trends and maintaining a competitive edge.

What You Bring:

  • 15+ years of experience in advertising/media sales, with at least 5+ years in a senior leadership role.
  • Proven track record of evolving sales teams and driving multimillion-dollar revenue growth in a B2B or business media environment.
  • Deep expertise in cross-platform media sales, including digital, programmatic, branded content, events and emerging formats.
  • Exceptional leadership and coaching skills, with a strong ability to inspire and develop high-performing teams.
  • Strong C-suite presence and consultative selling ability, with the gravitas to engage senior clients and internal stakeholders.
  • A data-driven, strategic mindset, with the ability to leverage audience insights and analytics for sales growth.

Why This Role, Why Now?

Crain Communications is a trusted, family-owned media company with deep journalistic integrity and a forward-thinking approach to business media. We're investing in new platforms, digital expansion, and innovative advertising solutions-making this the perfect time for a bold and strategic leader to drive transformational revenue growth.

If you're ready to lead at the highest level, drive impact across a premier media portfolio, and shape the future of advertising sales in a dynamic industry, we want to hear from you.

This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.

Pay Transparency Disclosure:

This position is eligible for a commission plan in addition to base salary.

The final salary offering will take into accounta wide range of specific and relevant factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions.

#LI-DNI

Brand Overview:

Since 1925,Automotive Newshas been the go-to place for all the news that is happening among automotive retailers, suppliers and manufacturers. Whether it is breaking news sent to a phone, digital editions and web products delivered to a desktop, or stories in the award-winning print edition,Automotive Newscovers the news everywhere it happens around the world. Breaking news, data, daily newscasts, webinars, conferences and events are just some of the offerings.AutomotiveNews,Automotive News EuropeandAutomotive News Chinaare created locally and are backed by a global team of 50 editors and reporters, as well as a commitment to journalistic excellence.

www.AutoNews.com

@Automotive_News

About Crain Communications:

Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain's regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today's business leaders to make industry-shaping decisions. To learn more about Crain Communications, visit crain.com.

Environmental Demands

Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote. Employee work location is subject to change.

  • An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
  • A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. We can only employ a remote / "work from home" employee if they reside in one of these states: AZ, CA, CO, FL, GA, IL, MD, MA, MI, MN, NV, NY, NC, OH, OR, TN, TX, VA, WA, WI, and Washington, DC.
  • A "hybrid" role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager's approval, subject to change.
  • Employees who live within a reasonable commute distance from a Crain office are expected to work on-site 3 days per week.

Many positions will also include work done in "the field." Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting but are subject to change as a role evolves. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work.

Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required. Work schedule and travel requirements are subject to change as a role and needs evolve over time.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change.

Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work-exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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