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Email Content and Automation Specialist

North Carolina State University
$ 35,880 - $ 96,560
United States, North Carolina, Raleigh
Jun 12, 2025
Job Posting Information


Posting Number PG194629SP
Internal Recruitment No
Working Title Email Content and Automation Specialist
Anticipated Hiring Range $63,233 - $65,000
Work Schedule Monday - Friday, 8 a.m. to 5 p.m.; flexible work may be available based on current business needs
Job Location Raleigh, NC
Department DELTA
About the Department
Primary Function of Organizational Unit (DELTA)
Digital Education and Learning Technology Applications ( DELTA)'s role within the Office of the Provost is to advance the integration and support of learning technologies in NC State's academic programs and courses, both on campus and at a distance. DELTA supports distance-based credit programs and courses for the university and provides enterprise academic technology and instructional support services for all modes of course delivery. Working with NC State instructors and partners, DELTA leads the way in designing, creating, implementing, and supporting extraordinary digital learning experiences for our community of learners. DELTA applies expertise in technologies and pedagogies to create and nurture innovative, effective, and impactful digital learning experiences for our community of instructors and learners with a collaborative, service-oriented, and innovative mindset.
Primary Function of Organizational Unit (NCSCaLE)
NC State Continuing and Lifelong Education is a key strategic leader, catalyst, and partner in the development and delivery of cutting-edge, market-driven continuing and lifelong education programs and services that benefit individuals, organizations and communities throughout North Carolina and beyond. The division serves as a hub of activity offering continuing and lifelong learning opportunities in face-to-face, online and hybrid modalities, utilizing professional meeting facilities for small to large groups, and providing technical assistance as well as outreach and engagement to a variety of organizations, agencies and communities.
Essential Job Duties
The Email Content and Automation Specialist is a key marketing and communications team member supporting two divisions within the Office of the Provost - Digital Education and Learning Technology Applications ( DELTA) and NC State Continuing and Lifelong Education (NCSCaLE).

In this role, you'll support the organic and paid marketing and communication goals of the Marketing and Communications team using a CRM or marketing automation tool to support audience engagement and lead generation. The ideal candidate is driven and detail-oriented, with foundational to intermediate experience in email marketing and marketing automation, and wants to deepen their expertise and contribute to pipeline growth and customer experience
Other Responsibilities
Other tasks and responsibilities may be assigned based on the needs of the organization and evolving priorities.
Qualifications


Minimum Experience/Education

Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions.

Other Required Qualifications

  • Experience in content writing, including supporting email marketing and/or marketing automation.
  • Hands-on experience with HubSpot Marketing Hub or a similar marketing automation tool (building workflows, creating landing pages, managing lists, analyzing reports, etc.).
  • Strong understanding of audience segmentation, engagement, and lead-nurturing tactics.
  • Strong understanding of email best practices and performance reporting.
  • Familiarity with lifecycle marketing strategies and customer journey mapping.
  • Understanding of marketing strategy and application.
  • Detail-oriented with strong organizational and communication skills.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Basic HTML/CSS for email formatting.

Preferred Qualifications

  • Experience or passion for marketing higher education programs in the online and/or continuing education market.
  • Automation systems certifications (e.g., HubSpot, etc.).
  • Experience supporting lifecycle marketing practices

Required License or Certification
  • N/A
Valid NC Driver's License required No
Commercial Driver's License Required? No
Recruitment Dates and Special Instructions


Job Open Date 06/12/2025
Earliest Close Date---- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.) 06/19/2025
Notice to Applicants
Please make sure that the work history you list on your application is identical to the work history listed on your resume. The application must be filled out completely, do not use the phrase "see resume".
Special Instructions
Please include as attachments a resume/CV, cover letter, and contact information for at least 3 professional references.
Position Details


Position Number 00109822
Position Type SHRA
Position Classification Band Title Public Communication Specialist
Position Classification Band Level Journey
Position Classification Salary Range $ 35,880 - $ 96,560
Salary Grade Equivalency GN10
Alternate Option
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Full Time Equivalent (FTE) (1.0 = 40 hours/week) 1.0
Appointment 12 Month Recurring
Mandatory Designation - Adverse Weather Non Mandatory - Adverse Weather
Mandatory Designation - Emergency Events Non Mandatory - Emergency Event
Time Limited Position No
Time-Limited Appointment Length (if applicable)
Department Id 339001 - DELTA
EEO
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
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