Marketing Communications & Sales Enablement Associate

Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us.

As a Marketing Communications & Sales Enablement Associate at Itron, you will work to plan and implement projects that support growing revenue and market share for the Outcomes Business Unit. In this role you will interact directly with sales, product management, sales enablement, corporate marketing, partners and analysts. You will work with product managers to launch and promote products and solutionsand prepare sales enablement tools to support the sales organization.

The Marketing Communications & Sales Enablement Associate is responsible for tactical and strategic activities to help execute go-to-market launches and initiatives for Itron.

You will also collaborate with a team in recommending action, scheduling, and planning marketing projects, estimating costs and managing projects to completion. You may also identify, evaluate and recommend marketing opportunities consistent with product line objectives-providing pre- and post-sale marketing support to sales channel partners. You will serve as a critical team member to support the development of market messaging and promotional activities through internal coordination of sales and marketing collateral. Responsibilities may also include coordinating product launch deliverables, trade show and event management, newsletter generation, website content development, multimedia production, social media promotion, messaging and press release development, thought leadership coordination, as well as preparing sales toolkits and training, and tracking marketing campaigns to evaluate results and provide recommendations for future promotions.

Culturally, we are looking for a self-starter with a "roll-up-the-sleeves" mindset who enjoys working in a highly dynamic, startup-like environment.

Job Duties & Responsibilities

• Execute marketing tactics and activities aligned with line-of-business strategies to support the goals and go-to-market plan of product management and sales teams.

• Collaborate with corporate marketing (as needed) when planning, executing and tracking marketing campaigns and related activities.

• Support sales enablement by partnering with product managers to plan, coordinate, and communicate sales training webinars.

• Support digital marketing in lead-generating activities for account-based marketing campaigns, which focus on a specific customer segment or account to drive business.

• Work with sales to request customer references via testimonials and case studies to promote success stories.

• Collaborate with the marketing team and product managers to evaluate, recommend, and manage industry-sponsored media programs that support assigned products.

• Audit and manage content sites, ensuring assets are current and accessible.

• Work with corporate marketing and sales to identify and secure speaking opportunities for customers and product managers to establish thought leadership.

• Add campaign content to the corporate marketing calendar.

• Identify new opportunities to promote solutions, and work with the marketing team to plan and provide budgetary requirements for related marketing needs and activities.

• Provide continual tracking and reporting of product-specific marketing efforts.

• Over time, serve as corporate marketing group's subject matter expert on product group marketing needs and opportunities.

• Manage content marketing assets, including new collateral creation (blogs, whitepapers, website copy, etc.) and promotions in collaboration with the product team and partners (internal/external)

• Manage trade shows your product team participates in, including securing booth space, working with the team to identify marketing collateral needed at the booth, and related activities.

• Manage product teams' participation in Itron events with internal and external parties, including working with the digital team to analyze the performance of demand generation and developing action plans for follow up from the product team.

• Coordinate and collaborate co-marketing initiatives with external partners within our partner ecosystem.

Required Skills & Experience

• Bachelor's degree in marketing or technical field preferred. MBA a plus.

• Overall work experience of 3+ years in Marketing and/or Marketing Communications.

• Ability to work independently and organize unstructured information.

• Excellent leadership, teamwork, and people skills.

• Clear, professional verbal and written communication skills.

• Strong presentation skills.

• Strong organizational skills.

• Familiarity with tools like Microsoft Office, Teams, SharePoint, Salesforce, etc.

• Ability to manage multiple tasks and work towards long-term goals.

• A team player with a proactive mindset and willingness to learn.

Preferred Skills & Experience

• Prior experience in the utility industry

• Previous experience in product management

• Experience with marketing automation platforms

• Experience in technical and business writing

Location: Can be located in Liberty Lake, WA; Raleigh, NC; or Austin, TX.

Travel: 0-10%

Liberty Lake, WA: The base salary is $78,000 - $115,000. Raleigh, NC and Austin, TX: The base salary is $66,000 - $127,000.

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Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences don't perfectly align with every requirement, we encourage you to apply anyway. In the end, you may be just who we are looking for!

The successful candidate's starting wage will be determined based on permissible, non-discriminatory factors such as skills and experience.

Itron is proud to be an Equal Opportunity Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.

Itron is transforming how the world manages energy, water and city services. Our trusted intelligent infrastructure solutions help utilities and cities improve efficiency, build resilience and deliver safe, reliable and affordable service. With edge intelligence, we connect people, data insights and devices so communities can better manage the essential resources they rely on to live. Join us as we create a more resourceful world: www.itron.com