Director of Athletics Marketing

Ball State University welcomes applications for a Director of Athletics Marketing position.
This full-time opportunity includes a generous benefits package with health insurance, retirement programs, educational assistance, and much more.

Ball State University offers an excellent benefits package for eligible positions. Click here to explore options.

Curious about benefits calculations? Please visit the following link to explore: https://www.bsu.edu/about/administrativeoffices/humanresources/jobs

The Director of Athletics Marketing is responsible for leading the in-game experience for Ball State Football, and oversees all logistics for Women's Basketball and other sports as assigned. The Director sets the tone for in-game atmosphere. This position collaborates closely with the Ticket Office to develop strategic initiatives that drive revenue and grow fan attendance. It also contributes to the execution of external communications, including email marketing, social media, digital campaigns, and out-of-home advertising such as billboards. The Director of Athletics Marketing plays a critical role in Athletics' on-campus presence by organizing and activating departmental involvement in campus events for current and incoming students, fans, and others. This role reports to the Senior Associate Athletics Director of Revenue Generation and contributes to a cohesive and compelling Ball State Athletics fan experience. Adheres to all NCAA, Conference, and institutional rules and regulations.

Bachelor's degree from an accredited institution in communications, marketing, public relations, technical writing, digital media, sport administration or related field.

One of year of experience in a related field.

Master's degree from an accredited university.

Two years relevant experience in intercollegiate athletics, sports business industry or related agency work.

Student employees; graduate assistant

Ball State University is an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race, religion, color, sex (including pregnancy), sexual orientation, gender identity or gender expression, disability, genetic information, ethnicity, national origin or ancestry, age, protected veteran status, or any legally protected status.

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 20,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 270+ undergraduate and graduate programs. Many of our master's, doctoral, certificate, and specialist degrees rank among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.

Oversee the development and execution of marketing, promotions and advertising plans for assigned sports. Create and implement in-game promotions, executes pre-game and during game promotions. Support department with revenue generation, enhancements to fan experience and ticket sales support.

Collaborate to increase attendance at athletic events. Organize and supervise marketing initiatives and lead on campus collaborations such as new student orientation programing.

Serve as the game day producer for assigned sports. Support the development and implementation of the overall game entertainment strategy and overall fan experience. Management of game day timeline and script development. Work with Peak Sports MGMT and production staff to support in-game video board productions.

Create content for use on social media, in emails, etc. to promote games and events. Create content and work directly with designers. Approve collateral for use in print, digital, and social media.

Supervise a graduate assistant, student employee positions and student interns in facilitating marketing projects.

Perform other related duties as assigned.

In support of your application for this position, please prepare and submit a cover letter that describes how your qualifications and experience align with the elements of the position description (or leadership profile). In your cover letter, please select one of our enduring values and describe how you have demonstrated a commitment to that value in your professional endeavors.