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Director, Specialty Markets (US Retail Sales Team-Pet)

The J.M. Smucker Company
United States, Ohio, Orrville
Jun 13, 2025

Your Opportunity as Director, Specialty Markets (US Retail Sales Team-Pet)

You will be responsible for the eCommerce strategy development and end-to-end operations of our Pure Play business. You must be a digital visionary and sophisticated operator capable of managing all aspects of the P&L to deliver against the Pet SBA Strategies. You will lead a cross-functional team of talented sales, marketing, and analytics professionals operating in an agile fashion with a relentlessly data-driven, test-and-learn mindset

In addition to eComm business, you will also be responsible for customers within the Pet Specialty Channel (ex: PetSmart). Your responsibilities include developing short- and long-range strategic plans through Joint Business Planning, customer partnerships and accelerating the team's performance to achieve profitable sales growth.

Work Location/Arrangements: Working Remotely within Continental United States and reside near major airport.

In this role your primary responsibilities will include:

  • Develop short and long-term growth plans for the eCommerce and Pet Specialty channels including recommendation of marketing and trade budgets required to capture growth; obtain alignment from cross-functional leaders to ensure successful execution
  • Support VP of Sales in setting financial and strategic KPIs for both businesses and empower teams to continuously optimize for success
  • Own the strategic relationship with customers, managing all aspects of the partnership and negotiations across the business
  • Manage and provide coaching to a dedicated team of sales leads, to achieve growth
  • Define and continuously optimize the optimal price/pack architecture across eCommerce platforms, partnering with Brand, Innovation, and Supply Chain to uncover new opportunities
  • Accountable for execution of digital shelf fundamentals across Content, Availability, Ratings & Reviews, and Search
  • Lead content and brand teams on merchandising strategies to drive conversion, SEO, and brand health
  • Co-lead with Supply Chain the successful day-to-day execution of eCommerce operations and development of long-term fulfillment strategies for profitable growth
  • Contribute to fostering a culture of speed to action, innovation, and data-driven experimentation across all aspects of the business
  • Manage key processes with cross-functional partners:
    • Develop eCommerce and Pet Specialty Annual Operating Plan in partnership with category and brand teams to integrate strategies into their overarching plans
    • Partner with Consumer Engagement and Omnichannel Customer Marketing to develop marketing strategies and plans
    • Conduct monthly business reviews to ensure execution is on plan. Pivot where needed.

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

  • A bachelor's degree
  • 10+ years of Consumer-Packaged Goods (CPG) sales and/or cross functional experience
  • In-depth understanding of ecommerce landscape and Pet Specialty Channel dynamics
  • People management experience with developing high-performing teams
  • Financial Acumen: Understanding and management of eComm, Pet Specialty and Smucker's full P&L to inform optimal priorities and investments while making decisions across the value chain to drive business results
  • Expertise in (or ability to quickly learn) eCommerce capabilities, dynamics, and ways of working
  • Deep experience leveraging wide array of data and analytics to inform decisions; experience advising teams on structuring analyses to achieve desired outcomes
  • Experience in leading negotiations with external business partners
  • Bias for action, and experience operating in a fast-paced environment making data-driven decisions and optimizations, preferably in the CPG, Retail, and/or eCommerce spaces
  • Strong digital acumen, with understanding of how different digital marketing tactics impact business performance
  • General Manager Mentality: Holistic understanding of business and ability to get results from wide range of stakeholders across internal functions and 3rd parties
  • Analytical Mindset: Make data-driven strategic decisions and embrace shift to a more data & analytics-led organization
  • Adaptable and energized by change; willing to test new approaches and drive change within the organization
  • Consumer-first mindset: always tying business decisions to consumer needs and passions

Learn more about working at Smucker:

  • Helping our Employees Thrive
  • Delivering on Our Purpose
  • Our Continued Commitment to Ensuring a Workplace for All

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