Copywriter
 University of Arkansas | |
 United States, Arkansas, Fayetteville | |
| 346 North West Avenue (Show on map) | |
 Jul 08, 2025 | |
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Closing Date: 07/20/2025 Type of Position:Professional Staff - Project/Program AdministrationWorkstudy Position: Work Shift: Sponsorship Available: Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation's top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations. Department's Website: Primary Responsibilities * Drafting, editing, and submitting press releases to University Relations for local, regional, and national media outlets about initiatives, accomplishments, and developments at the college * Authoring content for distribution for the monthly alumni email newsletter highlighting programs, student and alumni spotlights and achievements, incorporating SEO best practices and engagement optimization * Creating SEO-optimized web copy, landing pages, and blog content that improves search rankings and drives organic traffic to the college's digital properties * Writing compelling copy for digital advertising campaigns and promotional materials for online platforms * Conducting keyword research and implementing SEO best practices to enhance content discoverability and search engine performance across all written materials * Tracking and reporting on email engagement metrics and digital content performance via analytics tools * Collaborating on content strategy development and maintaining a consistent brand voice across all digital and traditional communication touchpoints This is a part-time flexible (estimated 15-25 hours per week), hourly role with more of the work taking place in the Fall and Spring semesters and a bit less in the Summer. The ideal candidate will have 1-3 years of digital copywriting, content marketing, or SEO writing experience and proficiency with content management systems, email marketing platforms, SEO tools, and analytics software. Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others. Qualifications: Minimum Qualifications:
Preferred Qualifications:
Knowledge, Skills, and Abilities:
Additional Information: Salary Information: Required Documents to Apply: Optional Documents: Recruitment Contact Information: HR Analyst cwade@walton.uark.edu All application materials must be uploaded to the University of Arkansas System Career Sitehttps://uasys.wd5.myworkdayjobs.com/UASYS Please do not send to listed recruitment contact. Special Instructions to Applicants: Pre-employment Screening Requirements:Criminal Background Check, Sex Offender RegistryThe University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law. The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all. The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual orientation, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.Persons must have proof of legal authority to work in the United States on the first day of employment. All Application information is subject to public disclosure under the Arkansas Freedom of Information Act. Constant Physical Activity:Manipulate items with fingers, including keyboarding Frequent Physical Activity:N/A Occasional Physical Activity:N/A Benefits Eligible:No | |