Marketing Manager

• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Owns and champions NC marketing strategies & activations within the Mobile Division
• Identifies market opportunities and go-to-market strategies for Mobile Division
• Drives the implementation of the strategy through a formal brief presented to key internal and external stakeholders in order to develop a detailed tactical and KPI measurement plan
• Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi-monthly live meeting forum for key projects
• On-going optimization of the plan to maximize ROI and shift $ resources into tactics that are delivering expected business results
• Serve as the nexus that connects together key stakeholders within the marketing organization both locally and globally; with non-marketing cross-functional teams; agency partners; and business leadership. Foster collaboration to create an integrated and coordinate marketing execution of strategy
• Serve as the overall marketing expert of client and competitor product portfolios, go-to-market and marketing strategy to help the team develop industry leading marketing strategy
• Drive the creation of a shared reality within the marketing organization by providing a regular overview of the business goals, market situation, client and competitor product portfolios, target consumer personas, customer context (carriers and retailers), and competitor marketing playbooks.

• MBA preferred with 2-4 years of experience in marketing, business strategy, or product marketing, 4-6 years of experience with bachelors
• Ideal experience spans across a wide variety of examples up to and including, Sport franchises, music, celebrities, lifestyle, and luxury as well digital-first brands/apps
• Comfortable working in a fast-paced environment with a willingness to rapidly ramp up and lead the strategy, selection and measurement of partners with minimal supervision
• Strong ability to collaborate across brands from a strategic, analytical, and creative perspectives, focus on performance-based marketing outcomes
• A disruptive thinker that has a proven track record of challenging the status quo in order to create new product marketing playbooks
• Experience in the mobile space, specifically mobile consumer hardware and software and how they work together
• Consummate collaborator committed to communication excellence

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