Associate Brand Manager, Brand & Shopper Marketing

The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide, Hot Shot, Cutter, Repel, Black Flag, Garden Safe, EcoLogic and Liquid Fence.

This role will help drive the Outdoor Brands P&L by providing flawless execution across brand marketing activities within the Home and Garden division, delivering sales, GM and EBITDA targets by brand.

• Execute strategies and in-market plans that deliver brand sales, GM and profit targets at or above plan.
• Work closely with the Senior Brand Manager and others to create and launch integrated omnichannel marketing plans and growth campaigns.
• Execute communications development and planning, in conjunction with in-house and external agencies, that increase brand awareness, trial and repeat.
• Manage all aspects of marketing planning, content development, budgeting, metrics, and reporting across the entire marketing ecosystem.
• Partner with sales teams (bringing a consumer lens) to develop successful go-to-market plans that grow current customer sales fundamentals (distribution, display) and whitespace expansion.
• Analyze sales, market share, brand health, and profits to uncover growth opportunities and drive marketing ROI; assure that marketing spend is allocated to trackable programs.
• Foster an environment of optimization, data-based decision making and continuous learning & improvement.
• Execute new product launches that achieve trial and financial objectives. Lead EPD innovation (claims/packaging) that drives the business in between NPD launch years.
• Foster a positive team approach focused on ownership, accountability, speed and agility.

• Bachelor's degree in Marketing, Marketing Communications or related field and 3-5 years of experience; OR MBA and 2+ years of experience
• 2+ years leading brand / shopper marketing strategy and execution (across portfolio of consumer brands), with P&L responsibility (including marketing budget management)
• Desirable: Experience in regulated (EPA/FDA) and/or outdoor seasonal categories and FMCG

• Passion for Results: Successful track record of driving marketing executions that have driven results. Proactively foresees roadblocks and develops plans to overcome them.
• Consumer Led: Ability to uncover unique consumer insights and convert them into business-building omnichannel marketing campaigns.
• Challenges Convention: Pushes against the status quo and encourages others to do the same. Challenges standard approaches and traditional ideas in search of more effective or efficient options. Champions innovation and motivates others to find new and better ways of doing things. Respects and encourages diversity of thought.
• Builds Relationships: Proven ability to motivate cross-functional teams, as well as work effectively on teams. Treats others with consideration and respect and values those whose goals, background, or perspective differ from one's own.
• Data Based Recommendations: Asks the right questions and analyzes data from multiple sources, to identify the root causes of problems and optimal solutions. Does not get bogged down in analysis paralysis.

• Agility: The ability to work in a fast-paced environment, manage multiple projects simultaneously and prioritize work to meet deadlines is essential to be successful in this position.

Hybrid schedule: 3 days in office (Tues-Thursday)

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

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