Senior Copywriter

MRM New York is looking for an innovative, highly skilled Senior Copywriter with experience writing for a wide range of brands and formats. You'll be responsible for ideation, concept development, and implementation of creative copy across multiple channels, with a particular focus on CRM. You're an excellent storyteller and craftsperson who understands how brands connect with audiences across an integrated ecosystem. You hone your craft every day.

Responsibilities:

* Write copy that apply principles of brand voice, tone, clarity, storytelling, and audience engagement across formats and lengths

* Produce work for a range of online and offline media: video, print, digital, social, radio, experiential, and mobile

* Concept and write CRM solutions that are on brief, on brand, and data-driven, including:

- Engaging email campaigns, from custom creative to template-based executions

- Digital direct marketing messages such as SMS, push notifications, and dynamic banners

- Dynamic and personalized content based on data-driven insights

* Present work internally and to clients, defending creative solutions to other creatives, account leaders, and stakeholders

* Own projects from conception through completion, preparing flawless deliverables for handoff

* Thrive on interdisciplinary collaboration with copywriters, designers, project managers, strategists, and data/analysts

* Participate in new business pitches

* Take direction from the Creative Director while continuing to learn

Requirements:

* 4+ years of copywriting experience in an ad agency

* A polished portfolio showcasing both traditional advertising work and CRM/direct marketing solutions

* Comprehensive understanding of how brands connect with audiences across integrated ecosystems

* Self-motivated, proactive approach to creative problem-solving

* Experience with data-driven content creation and personalization strategies

* Excellent communication skills, both written and oral, with ability to communicate effectively with clients and internal teams

* Ability to work independently and as part of an interdisciplinary team

* Experience leading creative projects from start to finish

About MRM

MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity-all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

The salary range for this position is $45,000 to $160,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Hybrid: #LI-Hybrid