Local Brand Manager, Healthcare Vertical (Sales)

Healthcare Brand Manager (Sales)

Market: Remote - within reasonable driving distance to Westchester County, NY. Considering candidates geographically located in New York, New Jersey, and Connecticut.

Offering: Base Salary + Uncapped Commission, benefits, expenses, unlimited vacation, and more.

The Brand Manager - Healthcare Vertical will be responsible for driving relationships and revenue growth within key verticals including the healthcare industry by leveraging LOCAL iQ's marketing solutions. Reporting to sales leadership, this role requires a strong background in strategic digital marketing with expertise in managing executive-level relationships, and experience with complex agency processes.

This individual should be skilled in managing executive relationships, navigating agency hierarchies, and serving as a trusted advisor. You will be expected to act as a consultant, uncovering client needs, developing strategies, and delivering integrated marketing solutions that produce measurable results.

In this role you will:

• Drive sales for multimedia marketing solutions within key verticals including healthcare, home improvement, education and travel.
• Develop partnerships with enterprise organizations and assist them in achieving business goals through integrated marketing plans.
• Define brand strategies and deliver measurable growth of brand product and revenue adoption.
• Collaborate with internal stakeholders across product, client services, client solutions, and sales operations to strengthen strategic relationships.
• Identify and attend all related business organization meetings in the Westchester market.
• Explore and recommend additional events and organizations for partnership opportunities.
• Represent LOCAL iQ at major partner galas, events, and industry gatherings as approved.
• Visit and connect with all business partners and their agencies at least once per quarter per organization.
• Serve as a subject matter expert at industry events, trade shows, and client conventions.
• Articulate the LOCAL iQ | USA TODAY Network value proposition and prove ROI with data.
• Create, execute, and manage marketing campaigns supporting healthcare-specific strategies.
• Measure and report performance of campaigns, assess ROI and KPIs.
• Collaborate with sales executives and regional resources to develop integrated proposals and client presentations.

Expectations:

You must have applied experience in digital and media marketing at an expert level, with advanced knowledge of paid search, SEO, social, programmatic video/display, creative digital design, and emerging media. You should also demonstrate:

• Advertising Strategy
• Project Management
• Knowledge of Key Industry Verticals and Trends
• Ability to Handle Complex Agency RFPs
• Strong Communication and Presentation Skills
• Attention to Detail
• Implementation of Data-driven Decisions

Key Qualifications:

• Minimum 7 years working closely within the digital marketing industry working with C-Suite level partners and their corresponding agencies.
• 5-7 years demonstrated experience handling complex agency RFPs for major metro clients.
• Experience managing a book of business of $1.5M or larger.
• Strong digital marketing acumen; Google Ad Words and Analytics certifications preferred.
• Exceptional written and verbal communication skills with ability to simplify complex concepts.
• Proficiency in MS Office Suite, including Excel, Word, Power Point, and Outlook.
• Valid driver's license, reliable transportation, and minimum liability insurance as required by law.

Performance Measurements Include (but are not limited to):

• Ability to build and maintain strategic relationships within key verticals.
• Consistent participation in industry organizations, events, and galas.
• Ability to deliver on client objectives and exceed revenue targets.
• Demonstrated ability to expand accounts, retain clients, and provide strategic recommendations.

Benefits:

• Uncapped earnings potential.
• Comprehensive training, including intensive onboarding.
• Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K, and more.
• Generous Managed Time Off (MTO) package including company-paid holidays.
• Energized and passionate team with a fun and flexible workplace.
• Remote work with regular travel to the White Plains, NY market.

The annualized base salary for this role will range between $66,000 and $85,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

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