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Senior Director, Online & K-12 Enrollment Marketing
Marketing and Communications Position Description Manages and directs the day to day operations of a research center/institute or medium sized department. Plans, coordinates and supervises the operation and activities of the center/institute/department. Develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities.
The Senior Director of Online & K-12 Enrollment Marketing, this role leads the development and execution of comprehensive marketing strategies that drive the growth of online enrollment across various programs and disciplines.
Experience in digital marketing and communications is key, as the Senior Director builds dynamic marketing efforts, plays a pivotal role in expanding the university's online presence, and enhances its reputation in the digital education landscape. About the University Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories. About the Department and/or College In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible. Major/Essential Functions
- Develop and articulate a clear vision for the online enrollment marketing strategy aligned with the university's goals and mission.
- Collaborate with senior leadership to define enrollment targets, analyze market trends and identify opportunities for additional marketing.
- Design and implement innovative marketing campaigns that target prospective online learners, ensuring a consistent and compelling brand message across various digital channels.
- Utilize market research and data analysis to identify key audiences and develop strategies to engage via marketing, both direct and indirect.
- Oversee the creation of high-quality, engaging and informative content that showcases the university's online programs and supports the decision-making process of prospective students, working closely with Texas Tech Online and Enrollment Management colleagues.
- Collaborate with academic departments, faculty and enrollment teams to gather insights and develop program-specific marketing materials that resonate with target audiences.
- Foster partnerships with external organizations, influencers and industry experts to enhance the university's credibility and visibility in the online education space.
- Utilize data analytics to measure the effectiveness of marketing campaigns, identify areas for improvement and make data-driven decisions to optimize enrollment outcomes.
- Collaborate with a team of marketing professionals, providing mentorship, guidance and fostering a collaborative and innovative work environment.
- Set clear goals, manage performance and ensure the team's efforts are aligned with the university's online enrollment objectives.
- Manage the marketing budget for online enrollment, allocating resources effectively to maximize ROI and achieve enrollment targets.
- Collaborate with internal stakeholders, including admissions, academic departments, enrollment teams and student services, to ensure a seamless enrollment experience for online students.
Knowledge, Skills, and Abilities
- Strong understanding of online education trends, digital marketing strategies and enrollment management principles.
- Excellent communication, presentation and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Required Qualifications Bachelor's degree required in appropriate field based on assigned area of responsibility; Six years progressively responsible management experience. Additional education beyond Bachelor's may substitute for experience on a year for year basis. Preferred Qualifications
- Master's degree in marketing, business administration, higher education administration or related field.
- Five years of progressive experience in marketing, with at least three years in a leadership role focused on enrollment or digital education marketing.
- Proven track record of developing and executing successful, data-driven marketing campaigns that drive enrollment growth.
- Exceptional leadership and team management skills, with the ability to inspire and guide a team of marketing professionals.
- Proficiency in data analysis and utilization of relevant tools for campaign tracking and performance measurement.
- Innovative mindset and a demonstrated ability to adapt to evolving trends in online education and digital marketing.
Safety Information Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees. Does this position work in a research laboratory? No Special Instructions to Applicants Applicants are required to submit the following:
- A portfolio containing examples of strategic marketing campaigns, including details on tactics, messaging, and the key performance indicators (KPIs) or benchmarks used to assess their effectiveness.
- A video is not required.
Required Attachments Cover Letter, Portfolio and/or Video, Resume / CV Job Family Communications & Marketing Annualized Pay Range $115,600 - $150,300 - $185,000 Hourly Pay Range $55.58 - $72.26 - $88.94 Pay Statement Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan. Schedule Details Monday - Friday, 8:00 am - 5:00 pm EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran. |
Texas Tech University
Sep 10, 2025