Senior Marketing Manager - Pittsburgh, PA

Position Title:Senior Marketing Manager

Business Unit:Marketing

Reports to:Director of Marketing Strategies

Position Overview:

The Senior Marketing Manager leads the development and execution of integrated, omni-channel marketing strategies with a strong focus on digital platforms, paid media, and email (targeted and bank wide communications to existing customer and prospects). This role oversees a team of marketing professionals to ensure brand consistency, optimize performance across channels, and deliver measurable business impact. The position manages high-visibility initiatives, partners with leadership and various key line of business stakeholders, and drives continuous improvement in marketing effectiveness.

Primary Responsibilities:

Develop, align and execute integrated marketing campaigns for designated lines of business and corporate initiatives, including De Novo openings, branch consolidations, business development, and market expansion opportunities.

Lead, mentor and develop a team of marketing managers, providing coaching, feedback and performance management to build a high performing team aligned with departmental and business goals.

Act as a strategic advisor to business partners and executive leadership, providing expertise on best practices, emerging trends, innovative approaches to audience engagement and developing clear understanding of brand guidelines and style. Also represent the Marketing Department on cross functional project teams, influencing decisions and advocating for brand and customer experience alignment.

Executes more complex marketing projects and activities that may include working directly with internal sales teams, data teams, digital teams and/or corporate communications group.

Seek out opportunities to apply new and innovative approaches to reaching audiences as part of active participation in the marketing process and implementation of tactical plans.

Establish and monitor key performance metrics to evaluate marketing effectiveness, optimize programs, and drive continuous improvement across all marketing programs/campaigns and channels.

Manage marketing budgets for assigned lines of business, projects and ensuring accountability, timely approvals, and alignment with the corporate priorities and policies - includes capturing and recording all required project approvals. Adheres to all internal and external deadlines while also ensuring alignment with appropriate lines of business.

Performs other related duties and projects as assigned.

All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Minimum Level of Education Required to Perform the Primary Responsibilities of this Position:

BA or BS

Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position:

7

Skills Required to Perform the Primary Responsibilities of this Position:

Excellent communication skills, both written and verbal

Excellent customer service skills

Excellent project management skills

Excellent organizational, analytical and interpersonal skills

Detail-oriented

Ability to work and multi-task in a fast paced environment

Ability to use a personal computer and job-related software

Licensures/Certifications Required to Perform the Primary Responsibilities of this Position:

N/A

Physical Requirements or Work Conditions Beyond Traditional Office Work:

N/A

Equal Employment Opportunity (EEO):

It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.