Advancement Marketing Operations Specialist

The Advancement Marketing Operations Specialist will provide multi-faceted operational and technical expertise to the Donor Experience team by managing and executing a wide range of Donor Experience email activities and external facing communications. Specifically responsible for deploying all emails from Marketing Cloud; developing Marketing Cloud journeys; programming external facing components of CVENT pages; updating the website; requesting/reviewing stewardship and event reports; and managing the Alumni Newsletter. This role will hone in on managing the technical marketing automation platforms to implement and execute communications, developing and monitoring journeys including content creation and landing page development, reviewing segmentation, and monitoring results.

WHAT YOU WILL DO

• Gather content for, design, write, and produce regular e-newsletters.
• Utilize technology and database management that streamlines projects, tracks timelines, and assists with distribution of collateral.
• Send every Donor Experience email from Marketing Cloud and develop Marketing Cloud journeys as needed and in conjunction with strategic leadership from the leaders of Advancement Marketing, Donor Relations, and Events.
• Troubleshoot emails within Marketing Cloud and work closely with Advancement Services and IT to solve.
• Make website edits, consult with College Marketing on website experience and SEO, and regularly scrub website for accuracy. Assist with digital marketing efforts, including website maintenance and gathering of analytics.
• Code and deploy external facing component of CVENT pages accurately based upon the events project manager and provide a uniform approach across Donor Experience.
• Help Donor Relations and Events run, maintain, and troubleshoot reporting.
• Create, upload, manage, and approve donor list for e-newsletters and birthday emails. Manage birthday campaign in ThankView.
• Maintain and update library of collateral for frontline fundraisers and staff. Provide relevant information to staff as needed.
• Handle correspondence as needed; draft minutes for meetings.
• Assist with coordination of marketing lists and donor segmentation; as well as student letters/testimonials for annual donor reports.
• Create consistency and efficiencies in workflow and assist the team with streamlining work across both the department and Advancement office.
• Assume additional responsibilities as required.

YOUR TEAM WILL INCLUDE

N/A

WHAT EDUCATION AND SKILLS YOU WILL NEED

Bachelor's Degree in marketing, communications, or related field.

A minimum of 5+ years experience in marketing and communications.

Experience with Marketing Cloud and Salesforce required.

Must have strong technical expertise along with strong oral and written communication skills.

Must possess strong attention to detail, organizational skills, and the ability to prioritize and meet deadlines in a fast-paced and data-driven environment.

Must have proficiency in Microsoft Office, including Word, PowerPoint, and Excel; as well as experience with email marketing and project management platforms.

Must be able to work collaboratively and independently.

Ability to envision and propose new methods to perform tasks that support Entrepreneurial Thought & Action; take thoughtful risks; and accept new and ongoing initiatives, objectives, and solutions to gain sought-after results.

Ability to anticipate and embrace change; demonstrate willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.

Ability to build strong working relationships across the College and to maintain flexibility and positive attitude when dealing with others.

HOW AND WHERE YOU WILL WORK

Requires work onsite a minimum of 3 days a week (Monday and a minimum of 2 other days; additional requirements based on outlined department policy); the on-campus requirement is subject to modification based on organizational need.

ADDITIONAL SKILLS YOU MAY HAVE

• Experience in development communications a plus.
• General Education Cloud and Marketing Cloud trainings required.

About Us

Babson College is a world-class business school, empowering entrepreneurial leaders to create great economic and social value - everywhere. Here you'll find a collaborative, collegial team environment designed to include and motivate every individual. It's a rewarding and invigorating workplace - an exciting launch pad for anyone who wants to make a real impact in higher education. We provide everything you need to achieve your goals, including learning and development opportunities, outstanding benefits, rich rewards, wellness programs, and a genuine dedication to creating a diverse, multicultural and inclusive community.

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