Marketing and Communications Manager

Committed to serving global societal needs. ASTM International positively impacts public health and safety, consumer confidence, and overall quality of life. We integrate consensus standards - developed with our international membership of volunteer technical experts - and innovative services to improve lives...Helping our world work better.

ASTM provides an excellent compensation and benefits package including:

• Undergraduate and Graduate Tuition Reimbursement
• Comprehensive medical, dental, vision, life and disability insurance
• Paid holidays, vacation and sick leave
• 403(b) plan with company match
• 100% company-funded defined benefits pension plan

The U.S. Department of Commerce's National Institute of Standards and Technology (NIST) has awarded $15 million to establish the Advancing Standardization in Critical and Emerging Technologies (ASCET) Center of Excellence (CoE) supporting U.S. engagement in international standardization for Critical and Emerging Technologies (CETs). Led by ASTM International, ASCET will drive collaboration between industry, government, and academia to accelerate CET standardization, aligning with the U.S. Government National Standards Strategy for Critical and Emerging Technologies (USG NSSCET) and broader U.S. standardization goals. Learn more from here.

The Marketing and Communications Manager will be responsible for ASCET's communications efforts with the stakeholder ecosystems in each CET, with emphasis on engaging industry, government, academia, standards development organizations (SDOs), and other stakeholders, such as media organizations. This role plays a crucial part in expanding the ASCET CoE's reach and impact by crafting narratives and marketing strategies, fostering relationships, securing and populating dissemination pipelines, and promoting the endeavors of ASCET and its burgeoning ecosystems. The ideal candidate has a strong background in communications; B2B, B2G, and B2X marketing strategies and tactics; business development; and strategic partnership management within the technical, government, academic, or standardization sectors.

Key Responsibilities:

Communications Strategy Management:

• Develop, implement, and manage the portfolio of communications strategies, networks, and relationships for the ecosystem of stakeholders within each CET;
• Manage the production of progress reports, industry briefs, and white papers in each CET, which highlight ASCET's achievements and impact on the U.S. standardization landscape;
• Coordinate communications tactics, endeavors, calendars, and messaging among ASCET staff, and ASTM (particularly ASTM Global Communications team) and NIST stakeholders;
• Manage the content and messaging on ASCET's website and within ASCET's various social media platforms;
• Operate as the arbiter of each ASCET CET's glossary of terms, FAQs, and slide decks to promote consistent messaging;
• Organize events, webinars, and workshops to share best practices and lessons learned from ASCET's activities.

Marketing Strategy Initiatives:

• Emphasize the role of standards and ASCET's leadership in the ecosystem in securing national interests and global influence in standardization;
• Direct the participation of ASCET staff in and lead the production of media for external dissemination and consumption, including leveraging podcasts, social media, and briefing kits to reach technical and executive audiences;
• Elevate the importance of pre-standardization and standardization efforts within key stakeholder groups, such as small-to-medium sized enterprises (SMEs).

Minimum Qualifications

• Bachelor's degree in Communications, Marketing, Media Relations, Business Administration, or a related field (Master's degree preferred).
• Minimum of 5-7 years of experience in corporate or non-profit communications, B2B, B2G, or B2X marketing practice, partnerships, or stakeholder engagement.
• Experience working in standardization, technical industries, or nonprofit sectors is a plus.
• Excellent networking and relationship-building skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Proficiency in CRM systems, Microsoft Office Suite, and digital communication tools.
• Strategic thinking with the ability to identify opportunities and execute growth initiatives.

Preferred Qualifications

• Experience in standards and standardization with organizations, such as ASTM, ISO, or other regulatory organizations.
• Extensive background in marketing and communications associated with public-private partnerships.
• Strong strategic thinking and decision-making capabilities.
• Experience working with CETs and related ecosystems.

This job description is not intended to provide an all-inclusive listing of related job activities. Associates may be requested by management to perform other related activities in place of or in addition to those representative activities noted in this job description.

ASTM International is an Equal Opportunity/Affirmative Action Employer Minorities/Females/Disable/Veteran