Complex Marketing Manager
 Crescent Hotels & Resorts | |
80000.00
| |
 United States, Oklahoma, Tulsa | |
| 6110 South Yale Avenue (Show on map) | |
 Dec 20, 2025 | |
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Description
The Complex Marketing Manager leads marketing strategy and execution across multiple Hilton-branded and Marriott-branded hotels within a cluster, ensuring each property is positioned for revenue growth, brand consistency, and strong competitive performance. This role partners closely with the property Director of Sales & Marketing, property leadership teams, and Hilton & Marriott brand partners to drive demand across rooms, F&B, events, and local audiences. This position supports a diverse mix of hotel brands, types and business segments. Depending on your complex, the role may oversee marketing for full-service hotels, extended-stay brands, select-service properties, or a combination. The manager will also support F&B outlets, seasonal activations, holiday events, and on-property promotional campaigns, along with initiatives that drive group, leisure, corporate transient, and local business performance. The ideal candidate is a proactive, digitally savvy marketer with strong social media expertise, excellent communication skills, and the ability to manage multiple stakeholders and priorities across both Marriott & Hilton hotels. Key Responsibilities Marketing Strategy & Planning * Support and execute annual and quarterly marketing plans for each hotel, working closely with the Crescent corporate team * Conduct market research, competitive analysis, and trend monitoring to inform strategy Digital Marketing, Social Media & Content * Lead organic social media strategy and execution for all complex hotels, ensuring brand alignment and high-quality content across Instagram, Facebook, and LinkedIn * Drive engagement growth through community management, timely responses, proactive audience interaction, and social listening * Plan, produce, and publish content, including copywriting, photography direction, short-form video, and on-property content capture * Maintain digital channels including websites, email marketing, and storefronts * Manage digital asset organization for each property Partnerships & Community Engagement * Build relationships with local businesses, tourism boards, CVBs, chambers, and event organizers to develop cross-promotional opportunities * Support influencer, creator and partnerships in alignment with Hilton and Marriott brand guidelines Brand Management * Ensure every touchpoint - digital, print, social, on-property collateral - aligns with Hilton and Marriott brand standards. * Serve as the point of contact for Crescent corporate digital teams * Maintain property fact sheets, presentations, and brand assets Project & Stakeholder Management * Support and guide hotel GMs, DOSMs, F&B leaders, and operations teams on marketing needs * Manage creative timelines, vendor partnerships, production schedules, and budgets * Coordinate campaign rollouts across multiple properties and channels Experience
Ability to collaborate with cross-functional teams and communicate with executive leader (required)
Familiarity with Hilton and Marriott brand systems, brand guidelines, and digital platforms (preferred but not required) (preferred) Strong project management: able to juggle multiple properties, deadlines, and stakeholders (required) Excellent writing skills across formats (web, social, email, collateral) (required) Strong digital marketing skills (website CMS, social media, analytics) (required) 3 - 5 years: Experience in marketing, ideally within hotels, travel, lifestyle brands, or multi-unit/complex environments (required) Equal Opportunity Employer
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