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Overview
The Senior Vice President, Global Marketing is an enterprise-level executive responsible for shaping and amplifying Myriad Genetics' global brand, market positioning, and narrative across all stakeholders-customers, patients, employees, investors, partners, and the broader healthcare ecosystem. This leader defines and executes an integrated end-to-end marketing and communications strategy that drives growth, accelerates adoption of Myriad's diagnostic portfolio, and elevates Myriad's reputation as a leader in precision medicine across Oncology, Women's Health, and Mental Health. Reporting to the Chief Commercial Officer (or CEO, if applicable), the SVP will serve as a core member of the Enterprise Leadership Team, partnering closely with Product, R&D, Medical Affairs, Sales, Market Access, HR, Legal, and Investor Relations. This role combines commercial rigor, brand stewardship, and executive storytelling, with full accountability for global marketing performance and corporate communications.
Responsibility
- Enterprise Marketing & Growth Leadership
- Own Myriad's global marketing vision and strategy, aligning brand, portfolio, and go-to-market priorities to enterprise growth objectives.
- Drive downstream commercial marketing across all franchises, ensuring differentiated positioning, demand generation, and measurable revenue impact.
- Partner with Product, Sales, and Medical leaders to translate innovation into compelling market narratives that resonate with clinicians, payers, and health systems.
- Establish clear KPIs tied to pipeline creation, adoption, brand health, and commercial performance.
- Brand, Communications & Corporate Narrative
- Serve as Myriad's chief brand steward, responsible for brand architecture, messaging consistency, and reputation management globally.
- Lead corporate communications, including external communications, executive messaging, thought leadership, media relations, crisis communications, and internal communications alignment.
- Shape and articulate Myriad's enterprise story-who we are, where we are going, and why it matters-to external and internal audiences.
- Partner closely with Investor Relations, Legal, and the ELT on sensitive communications and high-visibility moments.
- Executive Leadership & Organizational Impact
- Build, lead, and inspire a high-performing global organization, including senior leaders across:
- Oncology Marketing
- Women's Health Marketing
- Mental Health Marketing
- Digital Marketing & Demand Generation
- Brand & Creative
- Corporate & Internal Communications
- Elevate marketing and communications capabilities through modern operating models, data-driven decision-making, and best-in-class talent.
- Act as a trusted advisor to the ELT, bringing an external perspective on market trends, competitive dynamics, and brand risk/opportunity.
- Digital, Data & Modern Marketing Excellence
- Champion modern, AI-enabled marketing capabilities, including personalization, lifecycle marketing, and omnichannel engagement.
- Leverage data, analytics, and customer insights to continuously optimize messaging, channel mix, and ROI.
Ensure Myriad's digital presence reflects a contemporary, credible, and differentiated leader in precision medicine.
Qualifications
- Bachelor's degree or equivalent education and experience required.
- 15+ years of progressive leadership experience in marketing, brand, and/or communications within healthcare, life sciences, diagnostics, biotech, or a highly regulated industry.
- Proven success leading enterprise-scale marketing and communications organizations, with accountability for business outcomes-not just activity.
- Demonstrated ability to operate at the C-suite and Board level, with strong executive presence and judgment.
- Track record of building trusted cross-functional partnerships across commercial, medical, R&D, legal, and finance teams.
Strongly Preferred Qualifications:
- Experience in oncology, diagnostics, or precision medicine.
- Prior responsibility for corporate communications, brand reputation, or executive messaging.
- Experience scaling organizations through transformation, portfolio expansion, or major product launches.
- Global experience managing complex, matrixed teams.
What This Role Is Not
* Not a downstream "campaign" role-this is an enterprise leadership position. * Not purely commercial-this role owns brand, narrative, and reputation, internally and externally. * Not a functional marketing operator-the SVP is a strategic architect and executive voice for Myriad.
Why This Role Matters
As Myriad continues to evolve its portfolio and ambition, this role ensures the company speaks with one clear, credible, and compelling voice-to the market, to patients, and to its own people. The SVP, Global Marketing & Communications will be instrumental in shaping how Myriad is understood, trusted, and chosen in an increasingly competitive and visible landscape.
Physical Requirements
Use of equipment and tools necessary to perform essential job functions. Ability to stand or sit for extended periods at an assigned workstation. Ability to move throughout an office [or lab] setting to perform work tasks. Ability to clearly communicate with coworkers or customers.
EEO
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
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