Paid Social Media Manager

*This is a hybrid role (3 days onsite/week) in Boston*

Paid Social Media Manager (Performance & Growth)

We are a premier provider of high-touch, immersive consumer experiences for a sophisticated national audience. Our mission is to enrich lives through meaningful engagement, and the work of our digital marketing team is essential to that vision. As we continue to scale, we are growing our in-house digital team and seeking a performance-oriented Paid Social Media Manager who is passionate about data, creativity, and driving measurable results.

The Paid Social Media Manager will own the strategy, execution, optimization, and reporting for all paid social campaigns across Meta and additional platforms. This individual contributor role is ideal for a "full-stack" social marketer-someone who excels at crafting compelling ad concepts, building full-funnel architectures, and analyzing performance data to scale campaigns efficiently.

You will serve as the in-house subject matter expert on the Meta ecosystem while collaborating with internal creative teams and external agency partners to drive growth.

• Meta Strategy & Execution: Lead the development and optimization of paid social campaigns, with a focus on scaling Meta Ads (Facebook/Instagram) to $75k+ per month.
• Funnel Architecture: Build and manage comprehensive full-funnel strategies, spanning prospecting, retargeting, and retention.
• Algorithmic Optimization: Fully leverage machine learning and automated bidding systems to maximize account efficiency and performance.
• Creative Direction: Translate performance insights into creative briefs; collaborate with designers to produce high-performing video and static assets.
• Analytics & Measurement: Analyze multi-source datasets to diagnose performance issues. Utilize pixels and Conversions API for robust online and offline tracking.
• Channel Expansion: Explore and support additional growth channels (YouTube, Pinterest, TikTok, etc.) to diversify customer acquisition efforts.

Required:

• 4+ years of digital marketing experience, specifically in hands-on Meta Ads management for a B2C brand.
• Proven success scaling Meta campaigns to monthly spends of $75k+.
• Expert Technical Knowledge: Deep understanding of Meta's machine learning behavior, audience signals, and attribution dynamics.
• Analytical Prowess: Ability to interpret complex data and translate insights into actionable strategies for senior leadership.
• Copywriting: Excellent skills in crafting conversion-driven, emotionally compelling ad messaging.

Preferred:

• Meta Blueprint Certification.
• Experience with cross-channel expansion (TikTok, YouTube, Pinterest).
• Experience at a fast-paced B2C brand or high-growth agency.
• Experience with offline conversion tracking and CRM data integration.

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