Digital & IT Senior Analyst - Website Optimization and Compliance

Position Summary

The position is for a Product Owner overseeing optimization, performance, and compliance across Parker's websites. The role is responsible for driving measurable improvements in key performance indicators, including Apdex and Lighthouse scores, and ensuring ongoing adherence to applicable web standards and regulatory requirements. The Product Owner sets and executes Parker-Hannifin's organic search strategy across traditional search engines and AI-driven answer ecosystems. In partnership with the Search Engine Marketing Manager, this role designs data-driven plans that optimize for AI results (AEO/GEO) through both content and technical tactics. The specialist ensures Parker's websites achieve top SERP visibility while elevating digital customer experience (CX) through measurable performance improvements and content quality standards.

Responsibilities

• Primary Responsibilities:

• Strategy & Governance

  • Lead advanced SEO strategies optimized for Generative Search (GEO) and Answer Engines (AEO) to grow qualified acquisition and brand visibility.
  • Develop and maintain strategic plans detailing how Parker content surfaces in SERPs, LLM-driven assistants, and AI answer engines via structured data and conversational content.
  • Define KPIs and measurement frameworks for SEO, AEO, and GEO; establish standards for content quality and premier CX on Parker websites.
  • Manage the compliance guidance and recommendations across Parker websites through implementation and maintenance of a consent management platform.
• Technical & On-Page Optimization
  • Implement and refine schema markup, entity-based SEO, and structured data to increase visibility in AI-powered interfaces and rich results.
  • Drive site audits and improvements (crawlability, indexation, Core Web Vitals, Apdex score, internal linking, canonicalization, sitemaps, robots directives, hreflang).
  • Design intent-driven content experiences that surface in featured snippets, AI-generated summaries, and conversational search results.
• Cross-Functional Collaboration
  • Partner with Content, UX, Product, Engineering, and Digital Marketing teams to ensure experiences are optimized for traditional and AI search ecosystems.
  • Translate business needs into technical requirements; coordinate implementation with web and development teams.

• Performance Management & Reporting

  • Manage, monitor, and improve website performance; build dashboards and recurring reports across SEO/AEO/GEO.
  • Analyze results and convert insights into actionable recommendations for product and content teams.
  • Educate stakeholders on emerging search behaviors and the impact of generative AI; proactively evolve strategies.
  
  

Qualifications

Required Qualifications:

• Bachelor's degree in Business, Computer Science, Marketing, or related field.
• 5+ years of experience in SEO and/or AEO/GEO with measurable outcomes.
• Proven success implementing SEO and AI-driven strategies at scale.
• Strong project management skills with the ability to manage multiple priorities.
• Deep understanding of search algorithms, ranking factors, and the role of AI/LLMs in search ecosystems.
• Proficiency with analytics and diagnostic tools (Google Search Console, Conductor, GA4, crawling tools).
• Excellent communication and stakeholder management skills; ability to translate complex concepts into clear business strategies.
• Commitment to continuous learning.

Desired Qualifications:

• Experience translating business needs into technical specifications.
• Experience in data analysis and interpretation; comfort with dashboards and BI tools.
• Understanding of user experience (UX) design principles and their impact on search performance.
• Experience in B2B industrial/manufacturing contexts is a plus.

Equal Employment Opportunity

Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.

("Minority / Female / Disability / Veteran / VEVRAA Federal Contractor")

If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Employees & Job Applicants | U.S. Equal Employment Opportunity Commission