Digital Strategist

Adobe Inc.
United States, California, San Francisco
Feb 17, 2026
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Role Summary Are you a dreamer with a passion for crafting outstanding user experiences? At Adobe, we are looking for a Digital Strategist who will play a pivotal role in developing and delivering user-centered experience strategies that drive measurable business outcomes. This is your opportunity to work on world-class projects, collaborate with highly skilled talent, and make a significant impact!The Digital Strategist, Customer Experience (UX Strategy) focuses on UX strategy, systems thinking, and visual storytelling. You will turn customer insights, data, and business goals into clear experience guidance and engaging visual stories. Collaborating with senior strategists, UX and visual designers, researchers, and cross-functional partners, you will help develop the experience vision and direction-not only deciding what to build but explaining why it matters and how it brings value. You will communicate ideas using experience models, journey maps, frameworks, and diagrams that align partners and guide progress.Success in this role means making complex experience ecosystems clear, practical, and scalable, while explicitly linking experience decisions to performance, feasibility, and business impact.What You'll Do Apply human-centered thinking and UX strategy principles to frame experience challenges and opportunities across journeys, channels, and platforms. Convert research, data, and business context into experience principles, journey frameworks, and strategic recommendations. Evaluate experience options through a UX lens, considering usability, clarity, accessibility, emotional impact, and long-term scalability. Build visually structured, decision-ready artifacts such as journey maps, service blueprints, conceptual models, ecosystem diagrams, and experience frameworks. Demonstrate strong visual judgment-clear hierarchy, layout, flow, and narrative structure that guides understanding. Partner closely with UX and visual designers, ensuring strategy intent is reflected in experience and build execution. Translate ambiguous business and experience questions into structured UX strategy approaches, including hypotheses, options, and implications. Make informed assumptions when information is incomplete, clearly articulating trade-offs, risks, and UX implications. Balance experience vision with practical considerations such as delivery complexity, operational impact, and performance outcomes. Communicate strategy through clear, visual storytelling, tailored to executives, designers, product teams, and technical partners. Link experience decisions to business value, customer outcomes, and measurable success criteria. Share progress, insights, and recommendations in a concise, structured way that enables confident decision-making. Portfolio ExpectationsCandidates should be prepared to share a portfolio of UX strategy work that demonstrates how they think, structure problems, and communicate visually. This role does not require high-fidelity UI or visual build execution, but it does require strong experience-build thinking and visual communication.Your portfolio should show examples of: Journey maps, experience frameworks, service blueprints, or ecosystem models Strategic materials that distinctly transform insights into experience pathways and advice Visual storytelling that simplifies complex systems, platforms, or organizational challenges Work that connects user needs, business goals, and experience outcomes Slides or artifacts built for executive or collaborator alignment, not just internal analysis We're especially interested in seeing: How you structure ambiguity How you visually explain experience strategy How your work influenced decisions, alignment, or execution About Adobe At Adobe, you will be immersed in an outstanding work environment that is recognized globally. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you are looking to build meaningful change, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual identity, gender expression, disability, or veteran status. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $98,200 -- $195,450 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $135,000 - $195,450 In New York, the pay range for this position is $135,000 - $195,450 In Colorado, the pay range for this position is $111,400 - $161,350 In Illinois, the pay range for this position is $111,400 - $161,350 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice Mar 30 2026 12:00 AM If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.