Sr Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About Firefly 2D and 3D Object Compositing: Gen AI with Adobe Firefly makes object compositing at scale finally a reality. For any companies that produce physical products (e.g., board games, cosmetics, automobiles, computers), the need to display those products in various environments is evergreen. Usually that required taking the actual product and photographing it, in order for the product to show up correctly in the final image. Now, with object compositing from Firefly Services, these companies can not only produce 3D digital twins or take 2D product photography and seamlessly harmonize it into a setting/background of their choosing, they can do so at scale while getting all the aspects of shadows, lighting, reflections, etc. correct.

Position Summary: We are seeking a dynamic, experienced, and strategic Product Marketing Manager to drive product strategy and go-to-market success for Firefly 2D and 3D Object Compositing. This role will be pivotal in driving the success of our innovative AI-powered solutions, ensuring they meet the needs of our enterprise customers and align with Adobe's overall strategy. The area of object compositing is one of the most important 'bets' the business is making this year.

What you'll do

• Develop deep knowledge of the business and be the expert in market trends, competitive landscape, and market growth drivers

• Empower our sales team to progress deals, through enablement and hands-on coaching

• Compose compelling marketing collateral, including product messaging, case studies, whitepapers, and other materials that resonate with target audiences.

• Build and manage influential sales tools including value calculators, discovery guides, and data sheets

• Launch key product releases and drive adoption via sales, customer and partner activations

• Understand the competitive landscape and train sales to win against competitors

• Develop strategic plans, market positioning, and value propositions

• Be a powerful storyteller with expertise on customer empathy, motivations, and challenges

Requirements

• BS/BA and 5+ years related work experience required, MBA a plus.

• Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis

• Experience marketing world-class Software-as-a-Service products.

• Strong analytical, written, and verbal communication skills

• Experience presenting to large and small audiences both live and virtual

• Ability to work across organizational lines and influence peers and executives

• Comfortable in a fast paced, dynamic environment

• Highly skilled at critical decision-making

• Experience marketing and selling to both large enterprises and scaling a high volume/velocity software business a plus

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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