Senior Marketing Manager

Senior Marketing Manager (IC)

Remote (U.S. - Central, Mountain, or Pacific preferred)

Compensation: $140,000 - $150,000 + performance-based bonus

The Opportunity

We're hiring a Senior Marketing Manager to take ownership of our marketing performance and brand activation.

This is a high-impact, individual contributor role reporting directly to the CEO. You'll step into a business that has grown quickly through SEO and SEM, but needs stronger leadership across social, email, and creative-especially video-to unlock the next phase of growth.

You'll get to set the direction, choose the channels and then execute.

This role is ideal for someone who:

• Is both strategic and hands-on
• Knows how to drive agency performance
• Wants to eventually build a team, but is comfortable starting as a true IC
• Can decide how best to leverage AI to get the most out of our team and resources.
• Enjoys working in a fun and emotionally powerful product category: gifting!

Key Responsibilities

• Own performance across social, email, and video-driven acquisition channels
• Evaluate, select, and manage external agencies and contractors
• Launch and optimize campaigns with a primary focus on revenue growth, while holding a high creative standard.

• Own or oversee email strategy and execution
• Improve campaign quality, segmentation, and performance
• Partner with technical stakeholders on automation and tooling improvements

• Monitor and improve brand presence across platforms like Reddit and Trustpilot
• Support content initiatives (e.g., gift-related content, seasonal campaigns)
• Help manage how the brand is represented in AI-driven search

• Use tools like Google Analytics, Klaviyo, and Figma
• Identify opportunities to improve workflows, tools, and marketing infrastructure
• Leverage emerging tools (AI, automation) where relevant

Qualifications

• 6-10+ years of experience in performance marketing or growth roles
• Strong hands-on experience in delivering:
  
  
  
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    Video performance marketing (YouTube, Demand Gen, Performance Max, Reels, Tiktok etc.)

  • Paid and/or organic social
  • Marketing & Lifecycle email
  
  
  
  
• Ability to operate as both a strategist and executor
• Strong creative judgment and ability to give clear, high-quality feedback
• Excellent communication skills and ability to work directly with executive leadership

• Experience in SEO & SEM
• Experience with AI-driven marketing tools or automation
• Exposure to brand/reputation management (Reddit, Trustpilot, etc.)
• Experience marketing to a female consumer audience
• Background in seasonal or holiday-driven businesses

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