SRT Direct Connection Performance Product Planning - Auburn Hills, MI

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The Performance Product Planner is responsible for the ideation, planning, pricing, and lifecycle management of SRT Direct Connection Performance components supporting current and future vehicle programs. This role develops performance products, packages, and upfit solutions that enhance vehicle performance, enable customer personalization, and strengthen Direct Connection's competitive position as the ONLY source for Stellantis performance offerings. The planner works cross-functionally with Engineering, Marketing, Supply Chain, Purchasing, Finance, and Product Planning teams to ensure the performance portfolio aligns with vehicle program milestones and broader portfolio strategies.

A core responsibility of the role is competitive benchmarking and aftermarket portfolio strategy. The planner continuously evaluates product offerings from OEM competitors as well as key aftermarket suppliers, to identify portfolio gaps, emerging trends, and opportunities to expand Direct Connection offerings.

Insights from competitive benchmarking are translated into actionable portfolio plans, including licensing partnerships, affiliated supplier partnerships, and engineering-driven inhouse product opportunities. The role requires strong analytical and financial acumen, including development of business cases, pricing strategies, and margin models to support new accessory programs and portfolio expansion initiatives.

Key Responsibilities:

Performance Portfolio Strategy

• Develop and manage the performance product roadmap for all STLA vehicles

• Identify opportunities to expand the portfolio through new product development, supplier partnerships, and affiliated accessory programs

• Align performance development plans with vehicle program timing to ensure readiness at vehicle launch and throughout the vehicle lifecycle

Competitive Benchmarking & Market Gap Analysis

• Conduct comprehensive benchmarking of OEM competitor offerings and key aftermarket brands

• Evaluate competitor vehicle configurators, trim strategies, factory-installed performance packages and dealer-installed option programs

• Monitor aftermarket trends, emerging technologies, and customers habits to drive future portfolio opportunities

Basic Qualifications:

• Bachelor's degree in Marketing, Business, Engineering, or related degree field
• Minimum of 8 years of experience in one or more of the following: product planning, brand management, product/marketing strategy, engineering or other roles demonstrating leadership and ability to work in a team orientated environment
• Demonstrated cross-functional leadership managing complex strategic projects
• Ability to prioritize and manage multiple initiatives in a fast-paced environment
• Strong presentation and communication skills
• Organized self-starter with strong leadership and multi-tasking capabilities
• Strong analytical and problem-solving skills with ability to translate data into strategic insights
• Ability to communicate product vision through compelling storytelling and executive-level presentations
• Passion for the automotive industry and performance market
• Experience mining and analyzing data to identify trends that support portfolio strategy and profitability
• Ability to travel

Preferred Qualifications:

• Bachelor's degree in Business or Engineering
• Master of Business Administration (MBA)
• Automotive technical and product knowledge
• Experience interacting with Mopar field teams, dealers, and upfit partners
• Ability to interpret customer insights, competitive trends, and industry developments
• In-depth knowledge of Stellantis vehicles and technical specifications and capabilities

Full-time

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.