Central Marketing Manager

Central Marketing Manager

Job Summary

We are seeking an experienced and entrepreneurial marketing leader with a strong background in subscription-based business models. The Central Marketing Manager will play a key role in driving awareness, acquisition, engagement, and retention strategies across a global user base.

This individual will collaborate cross-functionally with marketing, product, engineering, analytics, design, and business development teams to develop and execute data-driven marketing initiatives. The ideal candidate thrives in a fast-paced, dynamic environment and brings both strategic thinking and hands-on execution to optimize performance and deliver measurable results.

Key Responsibilities

• Lead the development and execution of acquisition, engagement, and retention marketing strategies
  
• Design and implement A/B testing frameworks to optimize conversion, activation, and user lifecycle performance
  
• Analyze performance data to generate insights and inform strategic recommendations
  
• Partner cross-functionally with global teams including marketing, product, engineering, analytics, design, and business development
  
• Define, track, and report on key performance metrics to measure success and guide decision-making
  
• Drive continuous improvement by incorporating test results and insights into future campaigns and strategies
  
• Develop geo-specific messaging, value propositions, and customer narratives to enhance market relevance
  
• Manage multiple priorities, timelines, and deliverables in a fast-paced, high-impact environment
  

Qualifications

• 5-10 years of experience in growth marketing, lifecycle marketing, or subscription-based business models
  
• Strong understanding of subscription economics, customer lifecycle, and retention strategies
  
• Deep expertise in A/B testing, experimentation frameworks, and data-driven marketing optimization
  
• Proven track record of developing and executing successful marketing strategies and programs
  
• Strong analytical and problem-solving skills with attention to detail
  
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
  
• Experience working on complex, cross-functional, and global initiatives
  
• Ability to thrive under pressure and adapt in a rapidly changing environment
  
• Collaborative mindset with strong interpersonal skills and a proactive, solution-oriented approach
  
• Passion for technology products and familiarity with integrated ecosystems is a plus
  

Education

Bachelor's degree required; Master's degree or MBA preferred

Additional Requirements

• This is a 12-month contract opportunity
  
• This opportunity is located in Culver City, CA or Cupertino, CA and requires hybrid work
  
• The pay for this W-2 position is $73.00 per hour
  
• This position may be eligible for benefits such as PTO, health insurance, and 401(k), depending on tenure and hours worked
  

Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.