Marketing Manager, Sr

Old National Bank has been serving clients and communities since 1834. With over $70 billion in total assets, we are a regional powerhouse deeply rooted in the communities we serve. As a trusted partner, we thrive on helping our clients achieve their goals and dreams, and we are committed to social responsibility and investing in our communities through volunteering and charitable giving.

We continually seek highly motivated and talented individuals as our people are critical to our success. In return, we offer competitive compensation with our salary and incentive program, in addition to medical, dental, and vision insurance. 401K, continuing education opportunities and an employee assistance program are also included in our benefit suite. Old National also offers a variety of Impact Network Groups led by team members who are passionate about driving engagement, creating awareness of diverse backgrounds and experiences, and building inclusion across the organization. We offer a unique opportunity to join a growing, community and client-focused company that is firmly rooted in its core values.

The Marketing Manager - Commercial Banking is responsible for developing and executing integrated marketing strategies that support growth, retention, and share-of-wallet expansion across Old National's Commercial Banking business. This role serves as the primary marketing partner to Commercial leaders and relationship teams, translating business priorities into targeted, compliant, and measurable marketing initiatives that drive pipeline development, client engagement, and brand differentiation.

Salary Range

The annual salary range for this position is $81,700-$165,100 plus incentive bonus. The base salary indicated for this position reflects the compensation range applicable to all levels of the role across the United States. Actual salary offers within this range may vary based on a number of factors, including the specific responsibilities of the position, the candidate's relevant skills and professional experience, educational qualifications, and geographic location.

Key Accountabilities

Commercial Marketing Strategy

Develop and execute commercial marketing strategies aligned to growth, retention, and share-of-wallet priorities.
• Translate Commercial Banking strategies (e.g., Treasury Management, Specialty Industries) into integrated, multi-channel campaigns.
• Lead demand generation, ABM, client lifecycle, and cross-sell initiatives that support pipeline development and client acquisition.
• Align marketing efforts to sales enablement needs and commercial revenue objectives.

Stakeholder Leadership

• Serve as the primary marketing partner to Commercial Banking leaders, relationship teams, and specialty lines.
• Build trusted relationships with Commercial executives, product leaders, and sales teams to align priorities and execution.
• Act as a strategic advisor, bringing insights, best practices, and recommendations grounded in commercial banking and B2B marketing.
• Collaborate cross-functionally with Creative, Digital, Brand, Analytics, Legal, Compliance, and external partners.

Content & Thought Leadership

• Oversee development of commercial-facing content including sales collateral, product guides, web content, and client communications.
• Develop and maintain Treasury Management product guides and digital content.
• Partner with internal experts and vendors to create thought leadership that differentiates Old National in the commercial marketplace.
• Support commercial events, webinars, sponsorships, and client forums to drive engagement and relationships.

Measurement, Optimization & Project Management

• Establish KPIs and success metrics for commercial marketing initiatives, including engagement, leads, and pipeline contribution.
• Monitor performance and optimize strategies based on insights, market dynamics, and stakeholder feedback.
• Manage timelines, budgets, and resources across multiple concurrent initiatives.
• Bring a disciplined project-management and agile mindset to planning, execution, and follow-through.

Key Competencies

• Communication: Effectively communicates ideas and information in a clear, organized, and persuasive manner. Adapts message, tone, and delivery method to the audience; demonstrates self-awareness and professionalism. Proactively shares insights and champions ideas with stakeholders at all levels.

• Organization: Plans and prioritizes work to achieve objectives under moderate supervision. Effectively manages multiple assignments in a fast-paced, dynamic environment, demonstrating strong attention to detail, sound judgment, and efficient use of resources.

• Collaboration: Builds and maintains trusted relationships to achieve shared goals. Works effectively across functions and levels, incorporating diverse perspectives and expertise to solve problems and develop effective solutions.

• Drive and Execution: Demonstrates accountability for results and persistence in overcoming obstacles. Actively monitors progress, seeks continuous improvement, and applies learnings to enhance performance. Partners with others to improve processes and drive successful outcomes.

Qualifications and Education Requirements

• Demonstrated experience in marketing and communications planning, including campaign execution or marketing project management.
• Bachelor's degree (BA or BS) in Marketing, Advertising, Business Administration, or a related field.
• 5+ years of experience in marketing and/or commercial banking; financial services industry experience strongly preferred.
• Hands-on experience across multiple creative channels, including (but not limited to) print, digital, video, social media, and email.
• Strong editorial judgment with the ability to serve as a thoughtful, detail-oriented reviewer; comfortable providing clear, constructive feedback to collaborators.
• Ability to thrive in a fast-paced, dynamic environment requiring agility, sound judgment, and strong attention to detail.
• Excellent communication skills-proactive, organized, clear, and persuasive-with the ability to quickly convey ideas and influence teammates and line-of-business partners.

Old National is proud to be an equal opportunity employer focused on fostering an inclusive workplace and committed to hiring a workforce comprised of diverse backgrounds, cultures and thinking styles.

As such, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, status as a qualified individual with disability, sexual orientation, gender identity or any other characteristic protected by law.

We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have an agreement signed by the Director of Talent Acquisition, SVP, to fill a specific position.

Our culture is firmly rooted in our core values.

We are optimistic. We are collaborative. We are inclusive. We are agile. We are ethical.

We are Old National Bank. Join our team!