Senior Strategist - Commerce Content & Search

Marks, part of the Propelis Group, is a consumer experience agency creating engaging moments across the entire brand spectrum-from brand design and packaging, to content and consumer connections. We are a collaborative global network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world's most recognized brands to solve complex business challenges through design, strategy, and craft.

Senior Strategist - Commerce Content & Search

Position Purpose

Leads integrated digital shelf content and commerce search strategy, translating brand, consumer, and search insights into high-performing product content and discoverability plans across retailer platforms.

Strategic Thinking

• Develop integrated digital shelf content and commerce search strategies aligned to business and client goals
• Translate client briefs, brand objectives, and consumer insights into actionable plans across Amazon, Walmart, Target, Kroger, Instacart, and other retailer platforms
• Build SEO- and retailer-informed frameworks across PDP copy, imagery, taxonomy, keywords, and below-the-fold content
• Conduct keyword research, competitor analysis, share-of-search assessment, and identify growth opportunities from search behavior
• Integrate keyword and search data into natural, human-first content while applying retailer guidelines and platform constraints
• Lead insight-to-creative translation and turn complex data into clear recommendations and strategy

Content & Search Optimization

• Optimize discoverability, ranking, visibility, and share of search across key retailer platforms
• Make data-backed recommendations to improve content performance, PDP quality, and conversion-driving messaging
• Analyze content and search effectiveness to refine keywords, taxonomy, messaging, and content alignment
• Continuously evolve strategies based on performance data, search behavior, retailer algorithm updates, and platform changes

Collaboration & Leadership

• Collaborate cross-functionally with Search, Content, Creative, and Client teams to develop integrated strategies
• Lead content and search workstreams, ensuring alignment across strategy, execution, and optimization
• Build, deliver and present strategies, insights, and recommendations clearly and confidently to internal and external stakeholders
• Support the growth of junior team members by reviewing work, sharing feedback, and contributing to capability building across content and search disciplines
• Innovation & Thought Leadership
• Stay current on retailer AI tools, AI-driven search capabilities, and evolving retailer algorithms
• Track content, discoverability, and digital shelf trends to apply forward-looking approaches across platforms
• Contribute to thought leadership and help shape best practices across content and search disciplines

Tools & Platforms

Experience with the following tools/platforms preferred, but not required:

• Helium 10
• Semrush
• Google Analytics
• Salsify
• Amazon Vendor Central & Amazon Ads
• Walmart Connect
• Miro

About Propelis: Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years, 2,000+ clients, 9,000 employees, and operations across 30 countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio. For more information visit:

www.MakeMarks.com

EEO Statement: We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.

We strive to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $80,000 USD - $90,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate's location, experience, and other job-related factors.

Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.