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Senior Director of IT Welcome to a better way, an authentic way.Welcome to Nature's Way. We believe that nature is the best way to holistic health, and it should be available to everyone. When we help people live healthy lives, we build a happier, healthier world for everyone. How we go about our work drives TRUST in who we are, what we do, and the products we produce. Our customers trust:
- Our products to be the gold standard
- Our words to be true
- Our claims to be honest,
- Our actions to have integrity.
And we've been leading the way since 1969. Be a part of helping people live healthy lives as our newSocial Commerce & Creator Marketing Manager.
The Social Commerce & Creator Marketing Manager is responsible for leading Nature's Way's social media strategy, execution, and performance across organic and paid social channels. This role owns the development and execution of content strategies for Facebook, Instagram, TikTok, and emerging platforms, while ensuring social media investments drive measurable business outcomes.
This role will be accountable for managing Nature's Way's TikTok Shop business, including strategy, sales performance, profitability, and overall P&L management. The Social Media Manager will oversee agency partners, develop and lead a comprehensive creator strategy, manage paid social investments, and establish KPI frameworks and reporting processes that connect social activity to brand and commercial performance.
The ideal candidate is equal parts strategist, creator, analyst, and operator. They possess deep expertise in social media platforms, content development, social commerce, and performance marketing, along with a passion for staying ahead of emerging trends and opportunities. This individual thrives in a fast-paced, collaborative environment and has a proven track record of building engaged communities and delivering measurable business impact through social channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Social Media Strategy & Content
- Develop and execute comprehensive organic social media strategies across Facebook, Instagram, TikTok, and other relevant platforms.
- Own the social content strategy, editorial calendar, content pillars, and channel-specific best practices across all managed platforms.
- Scale and optimize Nature's Way's organic content engine to increase engagement, community growth, reach, and brand affinity.
- Develop and lead a comprehensive creator strategy encompassing paid influencer partnerships, affiliate marketing programs, and creator-led content.
- Lead the development of user-generated content (UGC), creator content, and social-first assets that resonate with target audiences.
- Partner with brand, ecommerce, creative, and marketing teams to ensure social content aligns with business priorities and campaign objectives.
- Identify and test emerging content formats, platform features, and social trends to drive innovation and performance.
TikTok Shop & Social Commerce
- Own Nature's Way's TikTok Shop strategy and execution, ensuring alignment with broader ecommerce and brand objectives.
- Manage TikTok Shop performance, including sales growth, profitability, promotional planning, content integration, and P&L accountability.
- Collaborate with internal ecommerce and marketing stakeholders to optimize the customer journey and maximize social commerce results.
- Evaluate new social commerce opportunities and recommend strategies to accelerate growth.
Paid Social Media
- Manage the paid social media budget across key platforms, ensuring efficient allocation of investment to achieve business objectives.
- Partner with agencies and internal stakeholders to develop, launch, optimize, and scale paid social campaigns.
- Monitor performance and continuously optimize audience targeting, creative approaches, channel investments, and media efficiency.
- Leverage testing and analytics to improve return on advertising spend (ROAS) and overall marketing effectiveness.
Agency & Partner Management
- Lead and manage relationships with multiple external agencies, creators, and platform partners.
- Provide strategic direction, clear objectives, and performance expectations to agency partners while ensuring high-quality execution.
- Evaluate agency performance and identify opportunities for process improvements and stronger business outcomes.
- Collaborate cross-functionally with brand marketing, ecommerce, insights, regulatory, legal, and creative teams to ensure effective execution.
Analytics, Reporting & Performance Management
- Establish and maintain KPI frameworks that measure social media effectiveness across awareness, engagement, commerce, and business impact metrics.
- Develop recurring reporting and executive-level updates that provide actionable performance insights and recommendations.
- Monitor platform analytics and consumer behavior trends to identify optimization opportunities.
- Hold ownership and accountability for achieving agreed-upon channel and business performance goals.
Innovation & Emerging Platforms
- Evaluate opportunities to expand Nature's Way's presence into underutilized and emerging channels, including YouTube, Reddit, and future platform opportunities.
- Monitor social media, creator, and social commerce trends to identify new growth opportunities.
- Develop strategic recommendations and business cases for channel expansion and investment.
SUPERVISORY RESPONSIBILITIES
The Social Media Manager will provide leadership and direction to agency partners, freelancers, creators, and cross-functional project teams.
EDUCATION and/or EXPERIENCE
Required:
- Undergraduate degree in Marketing, Communications, Business, Digital Media, or a related field.
- 3+ years of experience managing social media channels for a consumer brand.
- Experience developing and executing content strategies across Facebook, Instagram, and TikTok.
- Experience managing paid social media budgets and performance-driven campaigns.
- Demonstrated experience working with social media management, analytics, and reporting tools.
- Experience managing agency relationships and cross-functional stakeholders.
- Strong analytical skills with the ability to translate data into actionable insights and business recommendations.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Preferred:
- Experience within Vitamins, Minerals & Supplements (VMS),health and wellness, or Consumer Packaged Goods (CPG) categories.
- Experience managing or supporting TikTok Shop or other social commerce platforms.
- Experience developing UGC, creator partnerships, or influencer-led content strategies.
The ideal candidate is entrepreneurial, collaborative, results-oriented, and willing to roll up their sleeves to drive exceptional social media performance and business growth.
OTHER SKILLS AND ABILITIES
- Expertise with Meta Business Manager and TikTok Ads Manager.
- Experience with social media management platforms (e.g., Khoros, Sprinklr, Sprout Social, Hootsuite, or similar).
- Strong understanding of social analytics, attribution, and reporting methodologies.
- Experience with content planning, social listening, and community management tools.
- Strong presentation, communication, and stakeholder management skills.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position follows a hybrid work model and is based out of Nature's Way's Minneapolis office. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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Nature's Way
Jul 16, 2026