Regional Sales Mgr. - Carolina Region - Seedway - Orangeburg, SC

SEEDWAY, LLC is headquartered in Hall, New York and currently employs 280 employees (including seasonal workers) nationwide. SEEDWAY is part of the GROWMARK system, an agricultural subsidiary serving more than 100,000 customers across North America, Canada, and Mexico. SEEDWAY, LLC is a full-line seed company providing high quality, high-performing farm seed products as well as lawn and turf products throughout Pennsylvania, New York, New England states, Florida, and South Carolina. We offer a leading line of vegetable seed for growers in the United States and Eastern Canada.

Lead Growth. Build Relationships. Drive Success.

SEEDWAY is seeking a dynamic and results-driven Regional Sales Manager to lead sales growth across the Carolina Region. In this highly visible leadership role, you will develop and execute strategic sales and marketing initiatives, strengthen customer and dealer relationships, and mentor a high-performing sales team. If you thrive in a fast-paced agricultural environment and are passionate about helping customers succeed, we want to hear from you.

What You'll Do

As the Regional Sales Manager, you will be responsible for driving profitable growth, expanding market share, and strengthening SEEDWAY's presence throughout the region.

Sales Leadership & Business Growth

• Develop and execute regional sales and marketing strategies that align with company objectives.
• Lead, coach, and develop a team of sales professionals to maximize performance and achieve growth targets.
• Identify and cultivate new business opportunities, distribution channels, and strategic partnerships.
• Manage key customer accounts while expanding relationships within the dealer network.
• Establish annual sales goals and key performance objectives, ensuring successful execution and results.

Team Development & Performance Management

• Provide ongoing training, mentorship, and in-field coaching to sales team members.
• Set clear expectations, monitor performance, and foster a culture of accountability and continuous improvement.
• Recruit, develop, and retain top sales talent.
• Lead regular sales meetings, training programs, and professional development initiatives.

Customer & Dealer Network Management

• Build strong relationships with dealers, customers, and industry partners.
• Ensure dealer compliance with regulatory requirements, safety standards, and company policies.
• Support dealer success through effective communication, education, and business planning.
• Promote collaboration and cross-selling opportunities across all SEEDWAY product lines.

Marketing & Industry Engagement

• Coordinate field days, plot tours, customer education programs, trade events, and promotional activities.
• Partner with Marketing to develop impactful campaigns, promotional materials, and customer engagement initiatives.
• Support alliance partners and strengthen brand awareness throughout the region.
• Identify and target progressive growers and customers to accelerate business growth.

Operational Excellence

• Collaborate with operations and location leadership to effectively manage inventory and company assets.
• Support forecasting, budgeting, and financial planning efforts, including sales volume, margin, and expense projections.
• Ensure adherence to company credit, safety, and operational policies.

What You'll Bring

Required Qualifications

• Bachelor's degree in Business, Agriculture, Marketing, or a related field, or equivalent experience.
• 5+ years of successful sales, marketing, or business leadership experience.
• Proven ability to lead teams, drive revenue growth, and build long-term customer relationships.
• Strong business acumen with demonstrated success in strategic planning, sales management, and market development.
• Excellent communication, coaching, negotiation, and relationship-building skills.
• Valid driver's license and satisfactory driving record.

Preferred Qualifications

• Knowledge of agricultural products, seed sales, agronomy, or related industries.
• Familiarity with GROWMARK agronomy products and services.
• Professional certifications relevant to the agronomy or agricultural industry.

Why Join SEEDWAY?

At SEEDWAY, you'll have the opportunity to make a meaningful impact on the future of agriculture while leading a talented team and building lasting customer partnerships. We offer a collaborative environment, opportunities for professional growth, and the chance to work with innovative products and industry-leading expertise.

If you're a motivated leader with a passion for agriculture, sales excellence, and helping others succeed, we encourage you to apply.

Grow your career. Lead with purpose. Succeed with SEEDWAY.