Area Sales Manager | State College

Shaner Hotel Group

Shaner Hotels is one of the foremost award-winning hospitality owner-operators and management companies in the hospitality industry. Our current portfolio consists of over 65 full-service, select-service, extended-stay and resort properties with more than 7,500 rooms in 14 states and four countries. We partner with the top Hospitality Brands including independent locations as well. We provide a variety of services for investors, hotel owners and brands-including hotel development, design and construction, e-commerce, and revenue management. You can find out more by visiting our website, www.shanercorp.com!

What You'll Do

• Bring enthusiasm, professionalism, and flexibility to a dynamic hospitality environment.
• Develop, manage, and grow business within assigned market segments to meet or exceed revenue goals.
• Identify and pursue new business opportunities, including corporate accounts, associations, sports teams, tour operators, government agencies, and group business.
• Build and maintain strong relationships with new and existing clients to encourage repeat business and long-term partnerships.
• Collaborate with hotel leadership to develop sales strategies that increase occupancy, ADR, and overall revenue.
• Create and promote seasonal packages, special promotions, and targeted marketing campaigns to drive business during need periods.
• Represent the hotel at trade shows, networking events, Chamber of Commerce meetings, and community organizations to strengthen brand awareness and generate new leads.
• Ensure all daily sales operations are completed efficiently while maintaining compliance with hotel, brand, and company policies and procedures.
• Maintain current knowledge of market trends, competitive activity, and local economic conditions to identify opportunities for growth.
• Foster strong communication and collaboration with General Managers, department leaders, and hotel teams to deliver exceptional guest experiences.
• Participate in sales meetings, forecasting, and strategic planning.
• Maintain a flexible schedule, including occasional evenings, weekends, and holidays, as business needs require.

• Perform other duties as assigned.

  What We're Looking For

• Minimum of 4 years of progressive sales experience, preferably within the hospitality industry.
• Proven ability to develop new business, manage key accounts, and consistently achieve sales goals.
• Strong relationship-building, negotiation, presentation, and communication skills.
• Working knowledge of hotel operations and hospitality sales practices.
• Familiarity with sales and marketing tools, CRM platforms, and lead generation strategies.
• Knowledge of the local market and business community is highly desirable.
• High school diploma or equivalent required; Bachelor's degree in Business, Hospitality Management, Marketing, or a related field preferred.
• Bilingual English/Spanish is a plus.
• Ability to interpret operational documents, policies, procedures, and Banquet Event Orders (BEOs).
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.

• Knowledge of local attractions, events, and community resources that support hotel sales efforts.

  Why Join Us?

• Opportunity to make a direct impact on hotel growth and market success.
• Collaborative leadership team and supportive work environment.
• Career advancement opportunities within a growing hospitality organization.

• Competitive compensation and performance-based incentives.