Senior Product Manager

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

We are CONNECTING HEALTH AND WEALTH. Come be part of remarkable.

How you can make a difference

HealthEquity Marketplace is a managed affiliate marketplace for health and wellness that helps our members get more health and healthcare per dollar. Our telehealth and digital health programs are our cornerstone offerings, bringing our members Rx and clinical solutions that deliver better outcomes across metabolic, men and women's health, hormone therapy, skincare, sleep, nutrition, and other care areas.

We are seeking a Senior Product Manager, Digital Health to be our visionary for our telehealth experiences and offerings. This role identifies the right clinical offerings and partners to deliver them, guides the experience and commercial components, builds, launches and operates a full complement of clinical offerings. You own our rapidly growing tele and digital health portfolio end to end, including driving the optimal member experience across every program. You will run and curate a portfolio that blends white label pathways with branded partnerships, and own the product experience, partner relationship, and business outcomes for each program across intakes, retention, and revenue.

Portfolio strategy and vision

Set and drive the strategic vision for HealthEquity's digital health offerings, positioning it as the cornerstone of our Marketplace value proposition

• Define the specific offerings, resulting therapies, and expected business / health outcomes from the portfolio

• Own the end to end member experience across the digital health portfolio, even where that experience is executed through a partner rather than built by HealthEquity

• Decide, by program and care area, whether a white label or third party experience best serves member experience and quality of outcome, and revisit as partners and programs evolve

• Set targets for subscribers, revenue, and churn by program, and own the plan to deliver them

Partner and provider ownership

• Own the end to end relationship for every partner or provider in the digital health portfolio

• Source, evaluate, and onboard new partners, and manage renewal, expansion, and renegotiation of existing ones

• Hold partners accountable to volume, quality, and service level commitments, and manage the partnership through underperformance, escalation, or exit when needed

• Bring heavy hands on influence to the white label partner experience, shaping intake, prescribing flow, refill and adherence journeys, and support touchpoints so they meet our high bar of clinical and experience standards

Subscriber, revenue, and Retention ownership

• Own the P&L level outcomes for the digital health portfolio: subscriber growth, revenue, margin, take rate, and churn

• Build and maintain the unit economics and churn models that inform pricing, promotion, and partner terms

• Diagnose churn and retention issues by program and cohort, and drive the fixes, whether product, partner, packaging, or offering

Merchandising and demand generation

• Decide what gets highlighted across the digital health category: which programs, which offers, and in what order

• Drive copy and creative that reflects the offer accurately and converts, working directly with brand and content teams

• Run the promotion calendar and strategy for the category, including launches, seasonal pushes, and offer testing

• Partner with demand and growth teams to drive awareness and conversion into the right program for each member

Cross functional leadership

• Work closely with Compliance and Legal on eligibility, licensing, and clinical program requirements across states and categories

• Partner with Engineering and Design on the white label experience and any custom UX needed to differentiate the offering

• Represent the digital health category to Marketplace and HealthEquity leadership, including performance reviews and investment cases for new categories or partners

• 6+ years of experience in cash-pay clinical ecommerce or DTC digital health with direct or indirect ownership of revenue, subscribers, and / or retention

• Experience managing third party telehealth, pharmacy, or clinical provider relationships, such as white label, private label, or platform models

• Working knowledge of subscription unit economics: patient starts, retention, LTV, CAC, and payback

• Strong partner and merchant management skills

• Comfortable operating with ambiguity in a 0 to 1 to 100 scaling environment

• Experience running merchandising or promotion strategy in an ecommerce or DTC setting, including copy and creative decisions

• Experience in metabolic, weight loss, women's health, men's health, skincare, or lifestyle categories

• Familiarity with HSA/FSAs and employer benefit programs.

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision

• HSA contribution and match

• Dependent care FSA match

• Uncapped paid time off

• Paid parental leave

• 401(k) match

• Personal and healthcare financial literacy programs

• Ongoing education& tuition assistance

• Gym and fitness reimbursement

• Wellness program incentives

Onboarding & Travel

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity's immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations.

This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.

HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process.

HealthEquity has a vision that by2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity - you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity's applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot's AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy.