Director of Brand Management and Licensing

Cover letter is required for consideration. This role is currently a hybrid position; details of onsite requirements to be discussed. The work arrangement may be modified in the future to support departmental or organizational needs.

The Director of Brand Management and Licensing provides strategic leadership and executive oversight for UCLA's brand partnerships, trademark licensing, and brand protection program, including leadership and management of professional and administrative staff responsible for delivering these services across the institution. The position is responsible for developing and implementing campus-wide strategies that protect, enhance, and monetize UCLA's intellectual property assets through licensing partnerships, trademark enforcement, brand stewardship, and royalty-generating initiatives. The Director serves as UCLA's subject matter expert and institutional authority on trademark licensing matters and is responsible for ensuring that all uses of UCLA's names, logos, marks, insignias, and related intellectual property align with University policy, legal requirements, brand standards, and institutional objectives. Working collaboratively with campus leadership, Athletics, Strategic Communications, Development, Student Affairs, Procurement, General Counsel, external licensing agencies, and commercial partners, the Director develops and maintains a comprehensive licensing program that protects the UCLA brand while expanding market opportunities and generating revenue to support the University's mission. The Director establishes strategic priorities, develops policies and operating frameworks, negotiates complex licensing relationships, oversees trademark enforcement efforts, monitors licensing performance, and provides leadership for a comprehensive trademark and licensing operation serving the campus community. Decisions made by this position have significant financial, reputational, legal, and operational implications for UCLA. The position exercises substantial independent judgment in the management of licensing strategy, enforcement activities, contractual relationships, and brand governance.