Manager, Digital Media (Contract Employee)

Who we are:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns - Smokey Bear, Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more.

The Ad Council's Digital Media & Operations Center of Excellence is looking for a Manager, Digital Media (Contract Employee) who will play a key role in managing donated media across a variety of digital platforms and therefore assisting in the efficacy of all campaigns.

This is a contract employee role. This means that, while the position is at all times one of "at will employment", the Ad Council anticipates at present that the employment length would be approximately 6 months with the possibility to extend the contract. Depending on experience, the compensation for this position is $6,500 - $7,000 monthly, paid semi-monthly. Contract employees will be eligible to participate in limited benefits and paid time off. We are also open to this role being a fully remote position.

What you'll do:

• Manage paid social flights (with donated funding sources/"coupons") across Pinterest, Reddit, Snap, and TikTok, amongst other social platforms, prioritizing performance against distinct campaign objectives and KPIs.
• Work closely with cross-functional campaign and platform teams to build and present strategic media plans to internal and external teams.
• Exert keen eye for detail when building and executing ads with the ability to meet launch deadlines.
• Retrieve daily spend data and monitor ad performance to provide ongoing performance updates including strategic optimization recommendations based on ad performance.
• Support Media Strategy & Engagement team to grow account relationships, identify test and learn opportunities, case studies, and support custom creative productions.
• Strengthen and improve our planning and buying process, helping to evolve Ad Council's digital media offerings.
• Collaborate with media partners to ensure optimal use of each platform and assess new alpha and beta testing opportunities for Ad Council campaigns.
• Work closely with the Insights & Analytics team on broader reporting overviews.
• Work with the Digital Product Management team to place and troubleshoot pixels
• Provide insights and broad recommendations on industry standards for internal teams and campaign sponsors.
• Assist with billing operations, monitoring internal documents outlining managed platform fees (SOWs and IOs), working with Campaign Development and Finance teams.

What you bring:

• 3+ years of experience in paid social advertising, preferably at a media agency or media partner
• Deep knowledge on how to execute campaigns on one or more of the following: Pinterest, X (Twitter), Reddit, TikTok and Snapchat via each channel's respective self-serve ads manager platform
• Experience or exposure to Search, YouTube, Meta (Facebook and/or Instagram), and Programmatic media buying preferred
• Familiarity with brand lift studies across platforms
• Ability to work in a fast-paced environment with multiple teams
• Ability to make strategic recommendations for campaigns based on experience and comfortable presenting results and learnings to internal and external teams
• Desire to strengthen and improve our planning and buying process, helping to evolve Ad Council's digital media offerings
• Belief that no task is too small and an open desire to jump in and support teams whenever needed

What we're committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to any legally protected status.

The Ad Council invites all qualified interested applicants to apply for career opportunities. In accordance with the EEOC, if you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

How to reach us:

To apply online: https://www.adcouncil.org/join-our-team

Email: (careers@adcouncil.org)

Fax (212) 922-1676

or

Ad Council

Attn: People Operations Team

815 2nd Avenue, 9th Floor

New York, NY 10017

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